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September 18, 2008

MBA Essentials and Entrepreneurship Program

The program is based on the premise that a great idea is not enough. The ability to transform an idea into a successful business requires a foundation of business knowledge that supports the acquisition and application of entrepreneurial skills.

I am pleased to announce a new program intended to complement existing resources at the University of Michigan that operate at the intersection of breakthrough ideas and commercialization.

The program, offered by the Stephen M. Ross School of Business and its Zell Lurie Institute for Entrepreneurial Studies, is called MBA Essentials and Entrepreneurship. The program is based on the premise that a great idea is not enough. The ability to transform an idea into a successful business requires a foundation of business knowledge that supports the acquisition and application of entrepreneurial skills.

MBA Essentials and Entrepreneurship will be open to faculty members (either instructional or research), graduate students, Health System residents and interns, and anyone who holds a fellowship or other postdoctoral position at the University of Michigan (but outside the Ross School of Business).

We’ve designed the content for people who can envision themselves developing an idea or starting a company at some point in the future. Some participants may have a general interest in entrepreneurship and in building a foundation of business knowledge. Others may be poised to start a company or to commercialize a specific idea or piece of intellectual property.

There are two components to the Ross MBA Essentials and Entrepreneurship Program. The first component covers concepts, frameworks, and tools from key first-year MBA core courses such as accounting, finance, and marketing. The second component focuses on what it takes to develop and launch a business. The topics in entrepreneurship include idea generation and protection, commercialization, feasibility analysis, competitive landscape, business planning, finding the right people, and how to fund a new venture.

The program will be offered during Winter 2009 on Fridays and Saturdays (8:30am – 4:30pm) for seven weeks starting in January. In addition to classes, several informal “social hour? talks by entrepreneurs will be scheduled on Fridays following class.

We plan to offer this program at a frequency reflecting the demand for it. In the longer term, the program fee will be in the range of $4,000-$5,000. Some financial support is likely to be available. However, given the short time until the inaugural session beginning in January 2009, full financial support will be provided for those accepted into the initial offering only. As there are a limited number of spots in the program (approximately 50), we will be encouraging people to apply as soon as possible. An Information Session will be held on October 8 (details below). Applications to the program will be due by 5:00 p.m. on October 17, and we expect to notify applicants about both their admission and financial support by November 5.

MBA Essentials and Entrepreneurship is an exciting addition to the University’s robust commitment to bring creative ideas into the marketplace in the State of Michigan and beyond. I hope you will bring this program to the attention of those people in your schools to whom you think it might appeal. More information is available at www.bus.umich.edu/MBAEE.

Information Session
Date: Wednesday, October 8th
Time: 4:30-5:30 pm
Location: E0530 – Ross School of Business (Executive Residence building)

If you have questions about the program or the information session, please contact Susan Slavin at mbaessentials@umich.edu or 734.763.2376.

Sincerely,

Valerie Suslow

___________________________
Valerie Y. Suslow
Associate Dean for Degree Programs
Professor, Business Economics & Public Policy
Ross School of Business
University of Michigan
701 Tappan Street
Ann Arbor, MI 48109-1234
Tel: 734-763-4510 Fax: 734-763-0671

Posted by zzhu at September 18, 2008 04:40 PM