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June 22, 2010

Influence: The Ultimate Power Tool

Robert B. Cialdini identifies those psychological principles that will most effectively influence others to say "yes" to requests and helps participants recognize how to employ these principles in positive (rather than manipulative) ways to produce change in others that is effective and ethical.

One of the best I have ever seen. ~Mike

Askwith Media Library 43266-D

Posted by mcmike at June 22, 2010 02:27 PM


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