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October 06, 2009

Communicating, not presenting

I gave a "skills workshop" today to our students. I was asked to give a session on presentations. I told them the assignment had it wrong. We need to learn to become better communicators, and stop worry so much about presenting.

The take-home points were two: To communicate better, focus on story telling, and on story perceiving (or the application of standard human cognitive principles the way in which you tell the story). The focus on applying cognitive principles to design is fairly conventional these days, but I think the value of using a story telling approach is overlooked. I don't mean litter a presentation with personal anecdotes, but to consciously develop and design the entire presentation as a single story, following classic story structure and tropes.

I prepared a handout summarizing the points I made during the session, and adding some additional tips, citations to further reading, and an example of how I develop my stories (before I even open my slide software), following the method described by Cliff Atkinson. (Having a take-away handout is one strong recommendation for an effective presentation.)

I'm also putting up my slides, though the way I use slides to illustrate my talks, the slides are useless without the speaker notes, and even then they are not very effective as a PDF file. They do demonstrate my commitment to using media to illustrate and emphasize and stimulate, rather than as set of on-screen lecture notes. (I only checked the screen momentarily during the talk, to verify synchronization.)

(My bad: The images are all either Creative Commons licensed photos from Flickr, or shots found via Google Images on the open web, but I was behind in my preparation and I neglected to write down sources. Usually I try to be better about giving attribution.)

Posted by jmm at October 6, 2009 06:10 PM

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