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October 06, 2009

Communicating, not presenting

I gave a "skills workshop" today to our students. I was asked to give a session on presentations. I told them the assignment had it wrong. We need to learn to become better communicators, and stop worry so much about presenting.

The take-home points were two: To communicate better, focus on story telling, and on story perceiving (or the application of standard human cognitive principles the way in which you tell the story). The focus on applying cognitive principles to design is fairly conventional these days, but I think the value of using a story telling approach is overlooked. I don't mean litter a presentation with personal anecdotes, but to consciously develop and design the entire presentation as a single story, following classic story structure and tropes.

I prepared a handout summarizing the points I made during the session, and adding some additional tips, citations to further reading, and an example of how I develop my stories (before I even open my slide software), following the method described by Cliff Atkinson. (Having a take-away handout is one strong recommendation for an effective presentation.)

I'm also putting up my slides, though the way I use slides to illustrate my talks, the slides are useless without the speaker notes, and even then they are not very effective as a PDF file. They do demonstrate my commitment to using media to illustrate and emphasize and stimulate, rather than as set of on-screen lecture notes. (I only checked the screen momentarily during the talk, to verify synchronization.)

(My bad: The images are all either Creative Commons licensed photos from Flickr, or shots found via Google Images on the open web, but I was behind in my preparation and I neglected to write down sources. Usually I try to be better about giving attribution.)

Posted by jmm at 06:10 PM | Comments (0)

October 02, 2009

"Don't, please, please, for God's sake, don't."

Deirdre McCloskey is an economic historian and rhetoritician at the University of Illinois - Chicago. She has written extensively on the rhetoric of economics and social sciences. One of her gems is a short (of course!) book called Economical Writing (2nd ed., 2000). There are a number of helpful books that guide and advise scholars on writing; this is my favorite.

One of Deirdre's lessons I've embraced almost as much as William Strunk's "Form the possessive singular of nouns with 's" is her condemnation of the "table of contents paragraph" (known by others as the "roadmap" paragraph):

Still another peice of boilerplate, and one which kills the momentum of most papers in economics on the second page, is the table-of-contents paragraph: "The outline of this papers is as follows" Don't, please, please, for God's sake, don't. Nine out of ten readers skip to the substance, if they can find it. The few who pause on the paragraph are wasting their time. They can't understand the paragraph until, like they author, they have read the paper, at which point they don't need it. Usually the table-of-contents paragraph has been written with no particular audience in mind, least of all the audience of first-time readers of the paper. Even when done well it lacks a purpose. You will practically never see it in good writing, unless inserted by an editor who doesn't know good writing. Weak writers defend it as a "roadmap." They got the idea from Miss Jones: "Tell the reader what you're going to say. Say it. Say that you've said it." It's exceptionally bad advice, and the person who made up this memorable phrasing of it is burning right now in Hell." (p. 37)


Posted by jmm at 10:00 AM | Comments (0)