October 14, 2006
X-Box LossesX-Box This article is about how Microsoft has suffered losses since the creation of the X-Box game console. The article talks about why Microsoft entered the game console market, defense against the Playstation produced by their competitor, Sony. Microsoft has been losing money due to high manufacturing costs of the consoles and they rushed X-Box 360 into the market (which frontloads the costs) in order to beat Sony's Playstation 3 to the 10 million units sold mark. They want to hit this mark in order to gain market power and attract 4rd party software developers and more support from retailers (thus leading to more sales).
Posted by brinkerc at October 14, 2006 08:32 PM