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November 03, 2006

Smart Phone for the Masses

Nokia E62 Smart Phone

Up to this point in time, smart phones have been targeted towards wealthy, business people that want all sorts of bells and whistles (i.e. crazy fast internet, touch screen, camera, etc,), until now. The Nokia E62 is priced affordably for the rest of us who aren't making thousands yet. The E62 does support internet browsing, instant messaging services, mp3 player and runs on different MHz bands so that it is able to be used in Europe.

There are some drawbacks, which is why Nokia is able to lower the price of this phone. It does't have the camera function, nor is it able to use Wi-Fi support, also it is only able to use Cingular's old network and not their new 3G network that they have been advertising so much ("More bars, in more places").

What I don't understand about this phone is why the European version, E61, supports both Wi-Fi and the 3G network. Why doesn't Nokia make it so that the American version can support both attributes because they both seem to be fairly important.

The rest of the article just talks about more of the phone's attributes, which is pretty boring. I would be curious to see how this strategy works out for Nokia, lowering their price (and quality of product) to sell a higher quantity. If they are in the elastic portion of the demand curve, this may actually pay off. We'll just have to wait and see.

Posted by brinkerc at November 3, 2006 06:57 PM


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