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March 13, 2006
"Brand New" by Nancy Koehn
A while back I read Brand New: How Entrepreneurs Earned Consumers’ Trust from Wedgwood to Dell" by Nancy Koehn. This book talked about creative business leaders, in most cases their names are their company’s names, such as Wedgwood, Heinz, Marshall Field, Estée Lauder, Howard Schultz (Starbucks), and Dell. These innovative entrepreneurs changed business, at least during the time they were involved, and how it interacted with consumers. With historical coverage going back to the late 1700s and moving on up through the late 1990s, it gives insight into the world of marketing, product placement, and consumer driven businesses. The book has plenty of pictures to illustrate the points and is a quick and interesting read.
ISBN 1-57851-221-2
Pam M., reserves
Posted by jnardine at March 13, 2006 10:25 AM