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January 02, 2008
Warren Belasco, '69, MA'72, PhD'77
Appetite for Change: How the Counterculture Took on the Food Industry, Second Updated Edition, Cornell University Press, 2006.
The book: In this engaging inquiry, Warren J. Belasco considers the rise of the "countercuisine" in the 1960s and the subsequent success of mainstream businesses in turning granola, herbal tea and other "revolutionary" foodstuffs into profitable products; the popularity of vegetarian and vegan diets; and the increasing availability of organic foods. Originally published in 1989, this book has been fully updated for the 21st century.
The author: Warren J. Belasco is a professor of American studies at the University of Maryland, Baltimore County. He is the author of "Meals to Come: A History of the Future of Food" and "Americans on the Road: From Autocamp to Motel" and the coeditor of "Food Nations: Selling Taste in Consumer Societies."
Posted by tobiaslw at January 2, 2008 11:48 AM