« Shannon Lee Dawdy, MA'02, PhD'03 | Main | Eric Flamholtz, PhD'69, and Yvonne Randle »
December 22, 2008
Andrew B. King, '83, MS'84
Website Optimization: Speed, Search Engine & Conversion Rate Secrets, O'Reilly, 2008.
The book: Is your site easy to find, simple to navigate and enticing enough to convert prospects into buyers? If not, this book shows you how to make it that way. It reveals a comprehensive set of techniques to improve your site's performance by boosting search engine visibility for more traffic, increasing conversion rates to maximize leads and profits, revving up site speed to retain users, and measuring your site's effectiveness (before and after these changes) with best practice metrics and tools.
The author: Andrew B. King is the president of Website Optimization, LLC, a Web performance and search engine marketing firm based in Ann Arbor. He is the author of "Speed Up Your Site: Web Site Optimization." He is also the founder and former managing editor of WebReference.com and JavaScript.com, two award-winning developer sites acquired by Mecklermedia in 1997.
Posted by tobiaslw at December 22, 2008 05:22 PM