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February 23, 2009
Brian Reich, attended '97-'99, and Dan Solomon
Media Rules!: Mastering Today's Technology to Connect With and Keep Your Audience, Wiley, 2007.
The book: The authors have seen how changes in both technology and society can affect the communications and operations of an organization. Now, they provide you with a framework for understanding this dynamic world. It doesn't matter whether you're in the business of disseminating information or producing products, this book will prepare you to distinguish yourself from the competition by creating new models to better serve your audience and harnessing the full potential that technology provides.
The author: Brian Reich is director of New Media for Cone, Inc., a brand strategy and communications agency that creates stakeholder loyalty and long-term relationships through cause branding and corporate responsibility, marketing, public relations, and issues and crisis management initiatives. He has spent much of his life working with political organizations, helping to direct dozens of campaigns across the country.
Posted by tobiaslw at February 23, 2009 05:40 PM