August 21, 2008
Raymond Pettit, ’72
Learning From Winners: How the ARF Ogilvy Award Winners Use Market Research to Create Advertising Success, Taylor & Francis, 2007.
The book: The best companies use the creative application of research to produce big ideas with significant impact on the market and on the people, employees, partners, retailers and customers. Readers will learn how brand managers and their agencies use research to drive new brand insights, redefine problems or markets, support risk-taking ideas, and illuminate diverse audiences. This book will be an invaluable resource for business executives looking for market strategy, consumer psychologists, teachers, students, and practitioners looking for a trusted guide for study in advertising, marketing and promotion.
The author: Raymond Pettit is senior vice president of MarketShare Partners, based in Los Angeles, California. He also is an at-large member of the Alumni Leadership Council and continues to marry business and musical pursuits with his wife, Beth Hall, a professional trumpet player in the New York City metro area.
Posted by lingjiex at 06:44 PM | Comments (0)
Michael Dulworth, ’83
The Connect Effect: Building Strong Personal, Professional, and Virtual Networks, Berrett-Koehler Publishers, 2008.
The book: This book shows how to take a conscious, systematic approach to networking. After a short quiz to measure your “networking quotient,” it identifies three distinct kinds of networks: personal, professional, and virtual. The book examines their specific characteristics and offers strategies, tools and resources for building up and making the best use of each one. Stories from the author’s 20 years of experience running networks as well as interviews with executives, researchers and thought leaders, provide insights and advice about how networks function in the real world.
The author: Before acquiring Executive Networks, Mike Dulworth was vice president of learning services at The Concours Group. Before that, he was a founder and CEO of Learning Technologies Group, Inc. He is the author, co-author or a contributor to seven books and lives in San Francisco, California, with his wife, Teresa Goodwin, and son, Theo.
Web site: www.theconnecteffect.com/
Posted by lingjiex at 06:32 PM | Comments (0)
March 17, 2008
David Andrew Singer, ’94, Regulating Capital: Setting Standards for the International Financial System, Cornell University Press, 2007.
The book: Financial instability threatens the global economy. The volatility of capital movements across national borders has led many observers to argue for a reformed “global financial architecture,” a body of consistent rules and institutions to prevent financial crises. Yet regulators have a decidedly mixed record in their attempts to create global standards for the financial system. David Andrew Singer seeks to explain the varying pressures on regulatory agencies to negotiate internationally acceptable rules and suggests that the variation is largely traceable to the different domestic political pressures faced by regulators.
The author: David Andrew Singer is assistant professor of political science at the Massachusetts Institute of Technology.
Posted by lingjiex at 07:05 PM | Comments (0)
Ellen Ernst Kossek, MBA’81, and Brenda A. Lautsch, CEO of Me: Creating a Life That Works in the Flexible Job Age, Wharton School Publishing, 2007.
The book: This book helps you identify which of six work-life "patterns" you fit into and how to move toward a pattern that's more productive and comfortable. Drawing on their research insights, the authors show how to identify the personal triggers that cause you the greatest stress; make the small changes that make the biggest difference; make technology work for you; redraw the lines between work and family as your life changes; master strategies for managing yourself, your colleagues and your supervisors; and leverage emerging work options that are now available for the first time.
The author: Ellen Ernst Kossek, a professor at Michigan State University’s School of Labor & Industrial Relations, is an expert on improving relationships between work, family and personal life in organizations; new flexible ways of working; management of talent and diversity in the global multicultural firm; and workplace innovation and change. She is married with four children.
Posted by lingjiex at 07:04 PM | Comments (0)
January 02, 2008
Scott Fox, '88
Internet Riches: The Simple Money-Making Secrets of Online Millionaires, AMACOM, 2006.
The book: These days it's easier, cheaper and safer than ever to start an Internet business using readily available technology and turnkey opportunities. This strategy-packed guide reveals the powerful but simple methods thousands have used to strike it rich on the Internet. Exclusive interviews with "mom and pop" entrepreneurs prove how easy it is to get started and build a million-dollar enterprise. This book also features an action plan for brainstorming new business ideas and exercises to help readers determine the best moves for their particular situations.
The author: Scott Fox is an e-business consultant in Hollywood, California. He is a frequent speaker on e-business and technology at universities, including the University of Southern California and UCLA, and at conferences such as Digital Hollywood and Internet World.
Posted by tobiaslw at 12:09 PM | Comments (0)
Barnett C. Helzberg, '56
What I Learned Before I Sold to Warren Buffett: An Entrepreneur's Guide to Developing a Highly Successful Company, Wiley Publishing, 2003
The book: Through hard work and determination, Barnett Helzberg built his family-owned business into a successful company that caught the attention of Warren Buffett, who purchased Helzberg Diamonds through his holding company. Helzberg shares his 30 years of experience in running a successful business and outlines the steps needed to prosper within a challenging business environment. The book is a road map for entrepreneurs and business owners looking to build a solid company that will stand the test of time.
The author: Barnett C. Helzberg, Jr. was president of Helzberg Diamonds, Inc., from 1962 to 1995, a period during which he expanded his family-owned business to 143 stores in 23 states.
Click here to see the winter 2007 business authors.
Posted by tobiaslw at 11:25 AM | Comments (0)
Bradford Stone '51, JD'54
Uniform Commercial Code in a Nutshell, 6th Edition, Thomson/West, 2005
The book: This volume contains an overview of the Uniform Commercial Code of the United States. The code purports to deal with all the phases that may ordinarily arise in the handling of a commercial transaction, from start to finish.
The author: Bradford Stone is also the author and editor of West's Legal Forms from 1971-2001. He resides in Ann Arbor, Michigan.
Posted by tobiaslw at 10:39 AM | Comments (0)
Eddie Erlandson, '67, MD'72, MDRES'76, and Kate Ludeman
The Alpha Male Syndrome, Harvard Business School Press, 2006
The book: Alphas - who are predominantly male - may be aggressive achievers who get things done, but, these authors say, their potential for explosive anger and ruthless competitiveness can be bad for business. Husband-and-wife consulting team Ludeman and Erlandson steer Alphas and those who work with them away from dysfunction and towards productivity.
The author: Eddie Erlandson has a background as a vascular surgeon for 25 years and is a former hospital chief of staff. He is also a founder of a respected wellness program. He resides in Austin, Texas.
Posted by tobiaslw at 10:37 AM | Comments (0)
Alan Bernstein, '62, and John Trauth
Your Retirement, Your Way, McGraw-Hill, 2007
The book: After years of focusing on career and family, most of us embark on the next phase of life with only a vague idea of what will make us happy. But you can guarantee yourself a long and successful retirement with "Your Retirement, Your Way!" Its revolutionary retirement planning approach combines a powerful self-assessment system based on the Birkman Method--a personality assessment system used by companies and government agencies worldwide--with sophisticated financial planning tools and step-by-step guidelines that allow you to define your ideal retirement environment, determine where you are now financially and where you want to be, and map out a solid plan for realizing your dreams in the shortest time possible.
Posted by tobiaslw at 10:36 AM | Comments (0)