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February 18, 2008
advertising in beer
I never really realized it until i started researching for paper 2, but beer companies really employ some of the most interesting techniques in order to get consumers to purchase their product. This is most likely from an attempt to combat all the negative attention they get, but it is really incredible how good their advertising departments are. Budweiser in particular has had some very memorable advertisements in the past, including the old Super Bowl commercial with the frogs. I'm sure everyone remembers that one. Many of the magazine ads for alcohol i looked at were very interesting as well. In fact in the sports illustrated swim suit issue, Budweiser unleashed a whole series of advertisements showing how they are sponsoring the US Olympic team, by placing attractive Olympic athletes in provocative attire and positions around their beer. This was especially interesting to me, because i always looked more closely at these ads to read who the athlete was and all that kind of thing. I just thought it was interesting how alcohol advertisements tend to stand out so much.
Posted by btrues at February 18, 2008 10:36 PM