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September 12, 2006
High Tech Toothbrushing
Today at WordSpy, they highlighted a new phrase for the techno-weary -- "feature fatigue". This means, in short, that customers and patients are burned out by too many options, choices, and gizmos.
Word Spy: Feature Fatigue: http://www.wordspy.com/words/featurefatigue.asp
What captured my attention was that the primary example given is that of a toothbrush that is so complicated it is sold with a DVD to give instructions on how to use it. Was it really true? It must be, or they wouldn't say so, would they? So I looked, and I found it.
Goodman, Ellen. The complexification of the toothbrush: Technologies for making life more difficult. Washington Post Writers Group, 05.26.06: http://www.workingforchange.com/article.cfm?ItemID=20870
This entertaining article ends with a great couple lines: "Now I am sure that somewhere there is an engineer creating a toothbrush with an LCD, an MP3 player and the capacity to instant message from my mouth to yours. Beware, the feature creep is coming to a molar near you."
For the curious, the toothbrush in question is the Intelliclean System, www.intellicleansystem.com/
Now while I was searching for a toothbrush with its own DVD, I found a lot more about toothbrushes and DVDs, mostly old classic movie snips with some newer films. I had no idea there were so many films with toothbrushes as prominent aspects of the plot or title. Here are a few for your entertainment, and you can find more at IMDB (over 4,000 pages were listed).
The Toothbrush (1918)
The Old Family Toothbrush (1925)
The Toothbrush Family (1999)
Don't Forget Your Toothbrush (1994, 1995 and 2000)
The Brothers Grunt (1994) has a toothbrush-obsessed criminal; Mr. Robinson Crusoe (1932) has a young man stranded on a deserted island with a toothbrush and a young woman; Boogeyman II has death by toothbrush; Goldie Hawn cleans the bathroom with an electric toothbrush in Private Benjamin (1980); and who can forget the great toothbrushing scene in Home Alone (1990)? There is even a movie called toothbrush in Slovenian -- Scetka (1999). Who'd have thought ...
Posted by pfa at September 12, 2006 07:09 PM