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November 28, 2006

Dentists Seeking Information via Google

Here is a very interesting study about dentists and how they use Google (and other information resources), right on the heels of the recent BMJ study of doctors using Google for diagnosing difficult cases.

Landry, Carol Fay. Work roles, tasks, and the information behavior of dentists. JASIST December 2006 57(14):1896-1908.
Link for UM patrons

"Developing an information framework is one technique dentists have applied to their seeking strategies. ... Google was favored by study participants as the means to develop this type of framework."

"Textbooks were the preferred source for the patient management/service provider task, professional associations were favored for CDE/student and patient education/educator tasks, vendors and sales representatives were first for the practice management/administrator task, and colleagues and journals were chosen for the research task."

"Although dentists continue to rely on traditional sources for their authority and accessibility, the Internet has emerged as an important adjunct in the information process because of its convenience and accessibility and the belief in the currency of found information. ... However, despite its ability to provide information quickly and conveniently, the Internet is not considered by dentists to be without flaws. Irrelevant, promotional, and questionable information flourish online. Recognizing these limitations allows one to consider the Internet a tool to augment rather than replace traditional information sources. Cross-referencing and framework building illustrate these findings. Still, the Internet is not embraced by all. An underlying current suggests that maintaining a personal connection with people remains important to a segment of this population and should not be ignored."

Posted by pfa at November 28, 2006 08:02 PM


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