November 01, 2007
Ask the Podcast Doctor - Live Blogging
Today saw the inaugural event in the Health Sciences Libraries lecture series. The speaker was Dr. David Stutz, a.k.a. the Podcast Doctor. Several people wanted to attend who asked where they could find the podcast, however (ironically) there was no podcast. As a wholly inadequate fill-in for the lack, please find below live-blogging from the event (which was in a room that lacked wireless network access also).
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Ask The Podcast Doctor: A Patient-Driven Web-Based UMHS Resource
Dr. David Stutz
November 1, 2008
AUTHOR: (Consumer Reports) The Savvy Patient (Book) / 40+ Guide to Fitness
What / about / e-realestate / listeners / professionals / consumer ehealth / future
askthepodcastdoctor.org
or UMHS / iTunes / rss feeds
cartoons.com - paid for cartoon right-to-use
fascinated by dr-pt relationship which should be the pt-dr-dr-pt partnership
how to communicate in pt language
background - radio talk show, live medical advice
Recommendation: To Your Good Health / Dr. Donohue
limits: 1 paragraph of print
Bruce Freedman: podcast brainchild - Nov 2005
asked Dr. Larry McMann - supported proposal
WHAT
where to send medical questions
listen to previous programs on website
not meant to provide timely and personal advice
accessibility - driving, running, etc.
GarageBand + Mixer + Digital recorder and microphone
interview takes 20 minutes, final product takes 5-7 minutes
podcast = mp3 audio recording
rss = subscribe
E-REALESTATE
ICAN for domain names
like taking a mining claim in the gold rush
$10/yr for domain name
DN registrar & hosting: godaddy.com
Michigan Marketing & Design
"Learning to use a Mac is like driving in Boston -- once you know where you're going, you're fine, but if you don't know wher eyou're going, you just keep going in circles. Actually, a lot of things are like driving in Boston."
Once the web site would go live, I needed to hit the ground running and have a fully-furnished site.
Entire development process took 16 months.
LISTENERS
Generate questions, such as "My wife says I have to eat more fish. Do I need to eat fish to have a healthy diet? Please say no!"
Two broad question types:
1) Immediate cry for help (refer to UMHS Physician Referral Service) "desperate questions"
2) general interest
As a physician is hard to be objective about what is interesting to general public.
Balance between depth of information and attention span.
Upload finished podcast to LibSyn.com - podcast service (Liberated Syndication)
Google Analytics
"Google Juice"
PROFESSIONALS
positive response
more willingness to collaborate / speak
opportunity for UM experts to educate listeners, subtleties of treatment, red flags for patients - when you need help
important that Dr. Stutz is not presenting himself as overall clinical expert
international stage
INTERNET & PT/CONSUMER HEALTH EDUCATION
InternetWorld stats 1.24 billion people use internet, ~20% of world population
questions rcd internationally
medical consumers use internet as giant encyclopedia
biggest problem is too much information
how to filter and edit information
reams of printouts, most irrelevant to their personal problem
podcast not intended to be encyclopedic, more a general interest feature and entertainment value
unique in medical podcasts in that listeners generate/shape content
FUTURE
continue w/ 1/wk
FIG grant - fostering innovation
topic index for site
biggest problem is marketing
no promotion, but have 13,000 downloads
Q&A
1) How do you get people to use the site?
- UMHS homepage
- put site logo in UMHS screensaver for one week, will repeat later
- Aaron Block and Jessica Salero
- PR/outreach - site does not generate revenue; site subsidized by UMHS
equipment and domainname purchased out of pocket, not through institution
how to promote individual clinics? tear-offs?
presenters steer patients to content for pt education.
don't promote too heavily until there is enough content - about 100 est.
2) about questions
goaskalice as a similar type of site in "print" via web format
3) about accessibility or abstracting to enable searching of answers provided
haven't done that
4) why go to experts instead of answering questions yourself, as a generalist
suggested list of questions, semi-scripted
goal 1: answer question asked
goal 2: add relevant and useful information
monologue would not be interesting; dialog is more so
marketing is part of the concept
broader promotion for UMHS professionals
5) when selecting questions to answer, do you anticipate topics of interest?
no. timeliness is serendipitous rather than intentional.
6) is included more info? followup of further reading information?
yes, refer to UMHS health topics pages
7) How is that UMHS Health Topics content selected?
Don't know. He usually uses sports medicine info which does not go out of date quickly.
Posted by pfa at 02:38 PM | Comments (0)
September 02, 2006
Foundations of Dentistry In Egypt
The single best podcast series I've found on the sciences is Science & the City from NYAS.
Science & the City (New York Academy of the Sciences): Podcasts: http://www.nyas.org/snc/podcasts.asp
Their current entry discusses the foundations of dentistry in ancient Egypt.
S&C Podcast | posted Sep 1, 2006
Egypt, Cradle of Science
Ismail Serageldin
"Know what Cleopatra's contribution to science was? Ismail Serageldin, Director of the Library of Alexandria, opened the four-day international BioVision life sciences meeting there in April 2006 with a lecture tracing Egypt's contributions to scientific progress from ancient to modern times. In Science in Egypt from Imhotep to Zewail, Serageldin describes how the foundations of medicine, dentistry, library science, astronomy, geography and more were laid in Egypt. Provided through a partnership between the New York Academy of Sciences and the Library of Alexandria.
http://www.nyas.org/podcasts/snc/Serageldin.mp3 (11MB)
Posted by pfa at 05:44 PM | Comments (0)