June 15, 2009
AS UD PD - 6/15
(Alex Stuessy, Update, Professional Development)
Salutations!
PD is moving forward on all fronts, so I will get right to it. I recently received confirmation from Ella Arroyo from Target that they will be our opening speaker for the year on 9/23/09. Although Ella will not be speaking herself, she said that she will let us know who will be speaking on behalf of Target as the date approaches. Regardless we should be very excited to have such a reputable brand as our kick-off. The speakers will be potentially addressing the following:
-Target is known for unparalleled branding: How does branding work on a local level in your experience in comparison with the national
approach?
-Similarly, to what extent does corporate guide/dictate marketing on
the local level? What types of promotions, or interactive initiatives are done in-store?
-What type of community events does Target sponsor on a local level;
what type of out reach programs are occurring right now? Can our
students get involved?
-What types of internships does Target offer; what advice would you give our students to gain a competitive edge? Depending on the speaker we hope to have the representatives collect resumes/cover letters for those interested.
Secondly, Emily Shahady has also confirmed her availability to speak to DEX on 11/11/09. She was a big hit last year and I am personally very excited to have her back again. She is flexible in terms of the content of her speech; these are the ideas we sent to her:
-From your expertise as VP Account Director, tell us how client
management works in an ad agency; what is the process of turning a
lead into an account? How is this relationship maintained and expanded in the future? Can you give us examples in your experience?
-What are positives and negatives of advertising in a poor
economic-climate? Two perspectives: From the account side, is it more
important to gain new clients, or to expand on the services of
existing accounts? From the creative side, what messages/ideologies
are most important?
These are a bit specific, but they are simply "conversation-starters." Also, we will again ask if she will be collecting resumes, and see if she would be willing to speak on Troy's internship program.
Similarly, I have talked with our new co-adviser Lynne Sebille-White who will be providing us with a contact at Google, and hopefully at PriceWaterhouseCoopers. More on this story as it develops.
Lastly, for the hands-on marketing project where we approach a business and actually provide a written plan and course of action for improving their marketing, I agree that those who want to take this on must be fully dedicated. So before we implement anything, we need to feel out interest, and the level of interest.
For potential businesses I feel that the Ann Arbor Comedy Showcase, Blimpy Burger, Zanzibar, and other localities could be interested. I will draft a better plan outlining prospective businesses after I find out who is interested. On that note, I will be sending out a survey for immediate response.
Well, I have started to ramble, and so I will go back to picking corn out in the fields of South Dakota. Good day.
alex
Posted by astuessy at 10:26 PM | Comments (2)
VP Update
From the Desk of Jenna Clark...
Well, more like a computer lab. That I share with 6 other interns.
I'm at work, doing commercial research in the QSR industry, trying to see what competitors are doing with interactive media.
As far as DEX, I don't have any updates. Like Vickie said, just try to stay on top of things, and always be brainstorming for events and activities we can do this year. For example, do we want our social thing to be food? activity? (whirly ball, pool, bowling) party?
Doing something with a business twist could also be fun, as that is the focus point of our club. Maybe if we did something with teams, we could make each team name be of a big name company.
That's all I can think of for now. Hope everyone is enjoying their summers. So weird to think that we're more than a month into it already. We'll all be back in Ann Arbor promoting DEX before we know it.
Enjoy.
Posted by jlclar at 05:15 PM | Comments (0)
Vickie's June 15 Update!
Hey everyone!
I'm at work right now so I have to make this short. I got assigned to work in the Social Media group at Starcom, which is great because I'm on twitter and facebook all day :)
Nothing new to update but just wanted to make sure everyone is still on track with everything. I'm excited that speakers have been booked, and the Member Development survey was great. Results? Nate, I also like the idea of members sending in questions before meetings - especially because we can have things to talk about, and also people who are shy can still get their questions answered.
Alex, a marketing project where we work with a local business in AA is a cool idea, but this is something that needs to be VERY well-planned and organized if we are going to do it, because we obviously don't want to hurt the business. A couple clubs at Michigan do this already, so we also don't want to overlap clients. Do you have anyone in mind?
Posted by vhwang at 10:39 AM | Comments (0)
June 03, 2009
UD from the VP
Hey Everyone.
(Jenna-ness)
I apologize for my tardyness, but I haven't been on my own computer in almost 4-5 days. My life consists of working at the golf course at 6am, working out, and shopping. Then the occasional hanging out and playing monopoly or Mario Kart. Needless to say, i'm looking forward to the weekend so I can sleep. Move to chicago on Friday, Start work Monday. Vickie visited me in Naperville today (and reminded me to write this, haha) which was really fun.
(DEX-ness)
-hooray that we have a new co-advisor!
-glad to see that things are moving along with our MD and PD peeps. Keep up the great work guys, we are already great steps ahead of last year's summer prep.
-I've been thinking about speaking topics for the mini-lunches and various contacts that I have in fields that could be helpful to people in DEX. I'm much experienced in marketing/advertising, but have friends in pretty much every discipline. Maybe compiling this type of info could be useful for the club.
-Shane and I have been in contact, and he has been looking at various options for corporate grants. I also sent him information on making the budget so that'll be underway soon.
-I think that's all i've got for now. so back to packing.
Peace out DEXY Kids
~Jenna
Posted by jlclar at 11:21 PM | Comments (0)
June 01, 2009
Alright, first of all sorry guys i didnt post on may 15th. Ive been busy with school and work.
But i got some good news, (well kind of). I have booked one speaker already for October 7th, its going to be anywhere from 1-3 representatives from the michigan sports marketing department. The departments representative has confirmed that date with me, however she hasnt confirmed who exactly will be speaking and how many people will be speaking at this event. So its kind of an unofficial confirmation. But they seem very willing and my contact wit the department, Katy Jackson told me to speak with her in August when she will have a better idea as to who will be speaking and then DECA can promote accordingly.
Also, I spoke to the Red Wings representative that Vicki told me about, and he will be holding a career day sometime at the beginning of the regular season in October. His name is Eric Freiny and he has cordially invited our DECA members to this event. He will send me more details later as they get confirmed.
On one final note, I am going to this KPMG career thing on wednesday and I was going to speak with one of their HR reps to see if a recruiter or somebody from PR would like to come out and speak to our DECA members sometime in november or january of 2010. I will let you guys know if I am successful with getting a confirmation with a spokesperson from KPMG.
One more final final note, alex and I have been throwing out some contingency plans just in case we arent able to book the speakers in the months that we would like. Once we finalize those contingency plans we will let all of you know.
Thanks hope you guys are having a great and relaxing summer!!!
Posted by nileshda at 11:58 PM | Comments (0)
May 28, 2009
Vickie's June 1st Update!
Hi everyone!
I'm posting my update early because I'm moving to Chicago this weekend! I'm really excited! I'm living right next to Grant Park :) If any of you are in Chicago this summer, you should visit! Except it seems like some of you are up north chilling, or on the East Coast, or halfway across the world in Paris!
More exciting news:
Please welcome Lynne Sebille-White as our new co-advisor!
Lynne has spoken with Kay and Gwyneth and has accepted our invitation. I'll be sending her an email with DEX information which I will CC you on. Please welcome Lynne and if you have anything that would help bring her up to speed with what we've been discussing, please let her know! Her email is lswhite@umich.edu. Lynne is also a useful resource for us because she is the Senior Assistant Director of Employer Relations at the Career Center. We are very lucky to have her with us!
Michigan International Speedway Fundraiser - Tom (State Ambassador & State President) - What would DEX volunteers do? (run the concession stand?) How many people do they need to help out?
RSVP System - Lauren (Secretary) - Did you get my email of the Google form that I created? We may not have to use this for every event, but if we are unsure about how many people would attend, then this is a great tool!
Survey & Point System - Nate & Kathleen (VPs Member Development) - When you send out the survey, send it to dex0910@umich.edu. If Nate's email's not work, Kathleen can you send it out? Also, try to finalize the point system before school starts.
Speakers - Alex & Nilesh (VPs Professional Development) - I know you planned out when you would like certain speakers to come in, but have you begun contacting them yet? Sometimes people's schedules start filling up early, so we would like to have the time to move things around in necessary.
Thanks for all of your work! I know everyone is living out their summer and school is probably the last thing on your mind. Just try to keep on task! We're lucky to have a long summer, so you can find some time to finish whatever you need to get done. I know I'm delegating a lot of work, but if you ever ever need my help, I'd love to help!
I hope you are all having fun wherever you are!
~Vickie
Posted by vhwang at 01:19 PM | Comments (1)