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September 01, 2010

Trends and Opportunities in Science and Medical Publishing

U-M Medical School Office of Enabling Technologies and Taubman Health Sciences Library are pleased to Co-Present:
Trends and Opportunities in Science and Medical Publishing

Thursday, 23 September 2010 noon — 1:30 pm (lunch will be served)
James Neel Lecture Hall
2901 Taubman Health Sciences Library
Speaker: Jasna Markovac, Ph.D. Senior Advisor, Publishing and Related Business Development University of Michigan Medical School

The current state of scientific and medical publishing is very dynamic and exciting. The migration of print publications to the electronic environment, especially with respect to content development and information delivery, offers many opportunities for new initiatives. As publishing moves away from traditional book and journal formats, the content becomes much more important than the vehicle by which it is published. This trend provides authors with opportunities to disseminate content and data in novel ways. In addition, it lends itself to the development of subject gateways, information communities and knowledge bases that provide a ‘one stop shop’ for access to large quantities of content in a given discipline.

The objective of this session is to discuss the future of science and medical publishing, both within the context of the University of Michigan Medical School and the broader scope of commercial and not-for-profit publishing organizations. We will explore ways to develop revenue opportunities that are built around the open access mechanisms supported by the various funding bodies. We will discuss some specific examples of how to take advantage of the online environment to maximize the visibility and distribution of content.
• How to decide where to publish your research.
• How to publish your textbook on a web site with interactive features.
• How to organize an information community to promote your department’s research
activities.

About Jasna Markovac: Dr. Markovac received training in life sciences and earned a Ph.D. in human genetics at U-M. After several years in academics, she changed careers to join the Science Technical Medical publishing industry. For the past two and a half years, she has worked for U-M, first at the Library, and more recently at the Medical School, focusing on academic publishing initiatives, exploring new publication opportunities, and providing consultation services to faculty, staff, and students for all aspects of the publishing process.

For more information, please contact the Office of Enabling Technologies enabling.technologies (at) umich.edu

Posted by kmacdoug at September 1, 2010 01:55 PM

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