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January 25, 2009

Publicity is Hard to Do

I heard yesterday from some neighbors, a group of UM Dental students, that on a previous occasion when the Dental School had offered free dental checkups and fillings for the public, there were only about three patients who showed up to take advantage of it. With so much demand for health care and so many people who cannot afford it, I see this situation as a sad mismatch between excellent intentions and the failure to reach the appropriate audience to let them know about the opportunity to take advantage of the offer. I know that when I personally was trying to raise interest in our "Opening Doors" event, I visited churches, wrote to schools, asked numerous friends and acquaintances, generally racked my brain for possible ways to tap into the appropriate interested individuals, and worked for hours and hours trying to publicize the upcoming project. At the occasion itself, we had an adequate crowd, but, frankly, I was expecting more people, considering the amount of time and effort that had been expended in trying to spread the word about an excellent presentation that could possibly impact students' future in the health professions. In conclusion, with the UM Dental School's "Give Kids a Smile" Day offering free dental care for children aged 5 to 12, coming up soon, and since I know from experience how hard it is to publicize similar events, I am trying to help out by jumping into the attempt to spread the word.

Posted by schnitzr at January 25, 2009 05:22 AM

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