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January 25, 2007
Traffic Through Inbound Links [Part 1]
An important step to have your site found is getting other websites to link to your new website. Without links pointing to your website, you simply will not be found by the search engines. If the search engines can't find and index your site, neither will the human visitors that you really seek.
With today's search engine algorithms, links are like votes, and the more votes you have the more popular your website will be. The main question is, how does a new website get links? The following are the two most popular methods currently being used by webmasters:
Link Trading
You trade links with other webmasters. They link to you, you link to them.
Pros: Easy cheap way to get links pointing to your website.
Cons: Many believe that traded links simply cancel each other
out so neither site benefits.
Link Exchange websites
- Gotlinks
- LinksManager
- Link Exchange Forums
- LinkPartners
Bottom Line: Link exchanges help to some degree, but trades
with less than 50 total websites that are extremely relevant to your own website.
Link Directories
You buy a link or beg to get listed in some of the many great directories that are out there.Pros: Many directories offer solid one way links for a small fee.
Cons: Good free listings are hard to get. Also, don't expect much traffic from a directory listing.
Directory websites
- Yahoo
- Expensive, but offers high quality link backs.
- The Best of the Web - Old as Yahoo, almost as good and cheaper.
- Little Directory Getting in earlier on small directories like this often payoff in the long run as they become more established.
- DMOZ - Free, very long wait to get in. But if you do get in, the links back are thought of highly by the search engines.
Bottom Line: Directory Websites can cost a bit of money, but are a step that every new website should take.
We'll explore other less popular but highly effective ways webmasters are getting links to increase traffic in a future.
Posted by Idea Man at January 25, 2007 02:34 PM