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April 03, 2007
One-Way Links
Traffic Through Inbound Links [Part 2]
I discussed acquiring links through link trading, article sites and link directories a few months back. It is important to realize if you want to drive traffic to your great new website idea, the cornerstone to getting web traffic is links.
The dilemma is how does a new website get links? Google says the best links are links you get naturally, but unless your website is revolutionary or has amazing content you probably are not going to get many links from other sites out of the goodness of their heart. That's the reason I like to talk about new website ideas and provide links to them - I think great website ideas need to be pointed out because there are so many garbage websites out there cluttering up the web. To even things out, I like to do my part and give the good guys some props. So the bottom line is, if you want natural links you need to give other websites a reason to mention your website - garbage websites don't get talked about and don't get natural links.
Trading links only helps you so much because Google cancels out most of the benefit you get from a traded link. So what you really want is one way links that look natural. There are a few good tactics in use to get one way links. You could buy links from one on the many text ad sellers out there. Do a Google search on ‘Text Link Advertising’ to find some great websites where you can buy text links.
Other options are to contact websites directly and offer them a monthly payment for a one way link to your website. One tactic I like to use is to do a search on some of my site’s keywords. Then go back 20 to 40 spots in Google's SERPs and contact those webmasters and offer to pay them for a link.
It is even better if they will put your link in the flow of their current content. Say you would like to be ranked for the keyword phrase ‘red widgets’. Do a search and find websites that talk about ‘red widgets’ and negotiate with those webmasters to turn ‘red widgets’ into a one-way link to your website. This is the best possible link you can get – one that is buried in the content of existing Google indexed text.
Remember, when it comes to one way links the process is never-ending. You must continue work to increase inbound links to your site each and every month.
Posted by Idea Man at April 3, 2007 05:29 PM
Comments
Thanks for your informative ideas.
But what if anyone who likes your post or site just copy/pastes it to his/her site, instead of linking to it?
Lots of my blog posts are circulating around the web as anonymous or with other peoples signatures and although I figure out that my blogs/posts are quite popular, Google has no idea about this because nearly nobody links to me.
Personally, I believe that website rankings should be based on something else than links.
Posted by: aze.marsan@gmail.com at April 8, 2007 06:49 PM
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