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May 29, 2007
Webpage Title Tags
One of the most important web page elements search engines use to categorize and rank each of your pages is the TITLE tag. The title tag is the HTML code that adds the words you see in the top bar of your Internet browser.
It is very important that every page of your site has a short, unique title describing exactly what that page is about. If you are selling hundreds of different items, each item page should have a unique item name. If your site has hundreds of different articles, each article page title should describe what the article is about. It’s as simple as that.
I have seen sites that use the same title across their entire website. If the name of your web site is Acme Widgets, you want more than Acme Widgets in the title for every page of your site. I have seen many sites do this that wonder why they are not getting any search engine traffic.
You really need to spoon feed information to search engines about what your website and each page is about. The proper use of the TITLE tag is one of the best ways for you to do this. It is such a simple, common sense thing; however, I am still surprised by websites that don’t take advantage of this opportunity.
Posted by Idea Man at May 29, 2007 01:52 PM
Comments
The best way to write an efficient keyword title tag is if you use a keyword research tool like overture to suggest which keywords to use at the top of the title tag. However, one should carefully select their keywords.
Posted by: chris@holymoleephoto.com at August 30, 2007 02:22 PM
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