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May 07, 2007
Website Partnerships
In general terms business can be looked at as a sum of relationships. Sellers have products and interact with others to build relationships that will ultimately result in a sale of goods or services. The interaction between sellers and their potential clients is often called networking. Getting out into the business world and meeting others with similar interests.
Well on the internet the exchange of links between websites is often the first stage of the “networking” process. Sometimes it is possible to find websites that are so compatible with our own that an alliance or full partnership may be warranted, and beneficial to both parties. Networking is probably one of the most powerful forms of business marketing ever invented. It is used to get people jobs, make sales, buy specialty items, and even find a spouse!
Every networking opportunity represents a potential alliance or deal in the making. In earlier articles we talked about a reciprocal link campaign. A simple yet effective method of exchanging links between compatible websites. Well it could be said that this would be the first stage to a possible partnership. What would happen if the partnership developed further? Suppose more then one link was exchanged. Suppose content was exchanged like articles, or even prizes. The chance to build an alliance like this is not something that happens every day, but when it does happen it usually happens big time.
One example that I am aware of started when a music site was searching for reciprocal link partners. One of the URL’s that it found to link with turned out to be with a site that did flash program development. It just so happened that this particular webmaster had developed a new concept in music protection. By the time the deal was finished a very complex alliance was formed. The patent rights to the music protection system where purchased and the flash website generated about 5 different links pointing back to the music site.
This music partnership would not have started had it not been for the reciprocal link program. These two sites would never likely have come together and neither party would have benefited. It can be easily said that the sum of the benefits obtained through the partnership were well more then the individual benefits that each of the partners had available to offer.
I am aware of other similar partnerships that have occurred through similar types of situations. Partnering with other websites can be a huge benefit to traffic generation. Links are often obtained from numerous places on the partner sites and traffic will often flow from all those additional links. Always be open minded when assessing possible partnership opportunities. It will always be the one you miss that has the best potential, guaranteed!
Posted by Idea Man at May 7, 2007 11:41 AM
Comments
Partnerships are the only thing that will grow any business in this cut-throat World. Many people do not realize the importance of this but in an ever changing World, it is often best to work with your competitors rather than ignore them. Two organizations working in partnership can achieve so much more that one working alone.
Posted by: ian@doolallys.com at July 7, 2007 06:49 AM
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