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June 09, 2007
Getting Targeted Traffic
If you have been following this blog, one of the constant things I emphasize is the importance of outstanding, original content to bring in targeted traffic which will make your website idea successful.
If you think of a unique website idea you really have something special. However, since most website ideas have already been done, you’ll need to find a way for people to find you. The great thing about the web is your website can be about the same topic as hundreds or thousands of other websites still be extremely successful.
The secret is to see what your competitors are doing and do it better. If you analyze your competition, you will see that most will be lacking great content. An excellent example of a site attacking its competition in a very competitive market with outstanding content is this loans website.
They definitely have the right formula as they build relevant content about personal loans, secured loans and many other topics. As this site adds more and more loan related content, they will begin to get a continual stream of targeted visitors looking for various type of personal loans. They also put easy links to all the social media websites on each article which is a great idea and a topic I will discuss in the future.
Whether you have a loan site or some other website idea in a highly competitive area, if you can make your site the destination on the web for information about your product it will be very successful. It amazes me how many webmasters build websites with all kinds of bells and whistles but forget the most important thing – Great Content.
Posted by Idea Man at June 9, 2007 07:57 PM