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October 14, 2007
A hit?
What's a hit really. Different methods prompt different results. I'm looking forward to the days when we know that we are truly tracking our "hits" on sites. Right now, it's impossible to know what webmasters are counting when they brag about their hits. Does that include page views, unique visitors? It can be a mystery.
I read an article on this recently. Some webmasters tried to measure hits with two different methods and came up with the two different results. So say if one retailer is trying to sell ads on their site, they use the hits as a way to set the rates. But another retailer may be using a different tracking mechanism and logging more hits, so they can charge more for their display ads on the site. As I said, it's confusing.
Posted by Idea Man at October 14, 2007 08:19 PM