Kresge Library News: New Database - Ad$pender

July 24, 2006

New Database - Ad$pender

Ad$pender monitors advertising expenditure information for millions of product brands across television, radio, magazine, newspaper, internet and outdoor channels. You can search for information based on category, company name, subsidiary and brand. Spenders can be ranked by category, company name, brand and more. Data is available back to 1986.

Ad$pender is available from the Library's A-Z Database page or you can access Ad$pender now.


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