Kresge Library News: Choices 3 Brand List & Consumer Survey

October 11, 2006

Choices 3 Brand List & Consumer Survey

Ever wonder exactly what all those people who took the Simmons National Consumer Survey were asked? Now you can find out. The Simmons National Consumer Survey (the basis for the data in Choices 3) is available to view on the Kresge Library's web site. The survey also contains the list of brands that are covered in Choices 3 so you can decide if the resource will help you in your research. The current survey and Choices 3 data set are from 2003.

Choices 3 allows you to search through the data from the Simmons National Consumer Survey to provide information on consumer demographics, preferences and media use for a variety of brands products and services. Choices 3 is available only on standalone database computers on the second floor of the Kresge Library.


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