Kresge Library News: Dreaming of Candy...Information on the Halloween Market

November 01, 2006

Dreaming of Candy...Information on the Halloween Market

Thinking about all that Halloween candy bought yesterday for trick or treaters? So are we. At Kresge Library, we have a large number of market reports and news information that can shed some light on exactly how much candy is sold for this holiday…and others.

The Library has many resources that have information on Marketing.

Mintel Reports: See reports entitled Seasonal Chocolate Confectionery - (August 2006) & Holiday Shopping - (April 2005)

MarketResearch.com: See reports entitled (The U.S. Market for Chocolate, Candy, Gum & Mints, Volumes I-III (2003)

IBISWorld: See reported entitled (31134 - Nonchocolate Confectionery Manufacturing in the US)

You can also search for news articles from resources such as ABI/Inform, Business Source Complete (EBSCO) and Factiva from the Electronic Journals page.

When searching the databases, remember that sometimes you need to change your terms to make searches more successful. Many reports will be found by searching for Halloween, but you might find more by searching for “seasonal and candy?. The latter search will also yield information on Christmas, Easter and Valentine’s Day, three large candy holidays.

There are also many great resources available via the Internet. One resource is the National Retail Federation. They have a page of information on holidays and special occasions since 2002. Insofar as Halloween Candy, the NRF reports that the average consumer will spend $18.72 on candy. The entire Halloween market in the states is expected to approach $5 billion dollars! Go to full press release and survey results.


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