Kresge Library News: "Kresge Library Marketing Research Databases"

November 02, 2006

"Kresge Library Marketing Research Databases"

Reminder: This class is TOMORROW, Friday November 3rd!
It's open to all business school students, no registration required!

"Kresge Library Marketing Research Databases"
Friday November 3
Rooom K4354

Databases include MINTEL, Business and Company Resource
Center, Frost & Sullivan and more. It's basically an overview of Kresge's marketing research resources,including print and electronic. We'll talk about finding market share, consumer info., market research reports and more.

The Marketing Research session Handout will
be up by next Monday the Kresge Library Instruction Web Page and here on this Blog.
Here's the URL for the Instruction web page:

The "Marketing Research Database" session can also be
downloaded as a PODCAST from the Kresge DASH series page:


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