Kresge Library News: "Kresge Library Marketing Research Databases"

November 02, 2006

"Kresge Library Marketing Research Databases"

Reminder: This class is TOMORROW, Friday November 3rd!
It's open to all business school students, no registration required!

"Kresge Library Marketing Research Databases"
Friday November 3
Rooom K4354
11:10-12noon

Databases include MINTEL, Business and Company Resource
Center, Frost & Sullivan and more. It's basically an overview of Kresge's marketing research resources,including print and electronic. We'll talk about finding market share, consumer info., market research reports and more.

HANDOUTS:
The Marketing Research session Handout will
be up by next Monday the Kresge Library Instruction Web Page and here on this Blog.
Here's the URL for the Instruction web page:

http://www.bus.umich.edu/KresgeLibrary/AboutKresge/Hours&Event
s/instruction.htm

PODCASTS:
The "Marketing Research Database" session can also be
downloaded as a PODCAST from the Kresge DASH series page:

http://www.bus.umich.edu/KresgeLibrary/help/podcast.htm


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