Kresge Library News: Thinking about...Video Games

November 22, 2006

Thinking about...Video Games

With the recent release of the Sony Playstation 3 and Nintendo Wii, and the ensuing campouts for one of the new game consoles, it got me thinking about what resources one might seek to explore more about this multi-billion dollar industry. At Kresge Library, we have a large number of market reports and news information that can show exactly what people spend on video game systems.

Marketing Reports

The Library has many resources that have information on Marketing.

Develop a search strategy that reflects the scope of the industry. While you can search each of these databases for "video games" or "video game console systems," you might also be served looking in other directions

Mintel Reports offers a number of reports that help explain this market.
Not only do they include reports specifically looking at the video game market (Video Game Consoles and Games - US - August 2004 & Video Game Console Systems - US - July 2006), but some general reports that look at the role of electronics in the young adult market (Attitudes of Young Adults Towards Consumer Electronics - US - October 2005).

With MarketResearch.com, the most valuable reports focus on the youth market. Over 270 items come up with a search of Video Games. But be careful, some of the best matches (from a keyword point of view) are older reports. If you see a reference to Nintendo 64...its time to get another report.

GMID (Global Market Information Database) has great reports from Euromonitor on many subjects. To get to reports on video games, or any topic, click on keyword search on the top menu. You can search video games. (A little hint with this database - if you get no hits, take a word out of the search strategy. This will cast out a wider net and catch more reports). The keyword search results will show statistics first and then the reports. To see the report (say Video Games – USA), click on the second button on the upper right (Click to view whole report) and then the PDF icon to make it easy to print.

Company and Industry Resources

The Library has many resources that have information on Company and Industry Resources.

While the video games might seem all consuming to many people out there, it represents just a portion of the big companies that produce or sell these items. Still, by looking at those reports, you will get a great feel for what the market really is. Databases such as Business and Company Research Center, OneSource, Standard and Poors Net Advantage, MarketLine Business Information Center, and others offer great resources for learning more about the people who are closely tied with the video game market.

Among the manufacturers, use these databases to learn more about Playstation 3’s Sony (Ticker: SNE), Xbox 360’s Microsoft (Ticker: MSFT) or Gamecube’s Nintendo. Among companies that create the games, you can search for Take-Two Interactive Software (Ticker TTWO), the fine people who bring us family games such as Grand Theft Auto , Activision (Ticker: ATVI) who create game tie-ins for Tony Hawk and Dreamworks. You would also be served to explore the companies that sell thousands of these units and millions of the games every year. They include: Best Buy (Ticker: BBY), Circuit City (Ticker: CC), Wal-Mart (Ticker: WMT), Gamestop (Ticker: GME) and CompUSA (privately held) just to name a few. Look at all the information on these companies, especially analyst reports, to get a sense on how the fluctuations of the video games market effects their bottom line.

Article Databases
You can also search for news articles from resources such as ABI/Inform, Business Source Complete (EBSCO) and Factiva from the Electronic Journals page.

When searching the databases, remember that sometimes you need to change your terms to make searches more successful. Many reports and articles will be found by searching for generic terms such as video games vs. the individual game systems. Finally, remember that these databases are changing every day. As vendors face shortages or gluts of their products, you will be able to use these resources to get a sense of what is going on.


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