Kresge Library News: Database Update: Mintel

September 13, 2007

Database Update: Mintel

Not to be left out of the summer redesigns, Mintel has launched a new interface to their marketing data, called 'Mintel Oxygen'. This new interface provides the same market research you're used to, with new "What's Hot" trend analysis that was previously unavailable to Kresge Library users.

Other improvements include an expanded news service, and a "View Tables" feature that displays all tables from a report at once.

If you have questions about this new interface or other resources available from the Kresge Library, please contact us at kresge_library@umich.edu.


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