Kresge Library News: New eMarketer Report

November 08, 2007

New eMarketer Report

eMarketer, provider of market reports on the Internet, e-business and online marketing, has published a new report on online advertising spending in the US. Filled with easy to read charts and graphics the US Advertising Spending report looks at how advertising dollars are finally moving online.

As a percentage of total US ad spending, eMarketer projects that online advertising will more than double, rising from only a 6% share in 2006 to slightly over 12% in 2010.

If you have questions on using eMarketer, or any of the other Kresge Library Databases, send us an email at kresge_library@umich.edu. eMarketer is available to all of the Ann Arbor campus.


Comments

Login to leave a comment. Create a new account.