Kresge Library News: New eMarketer Report - Mobile Message Marketing

November 29, 2007

New eMarketer Report - Mobile Message Marketing

eMarketer, provider of market reports on the Internet, e-business and online marketing, has published a new report on the mobile messaging market in the US.

Considering the speed and sophistication with which marketers are integrating other mediums such as outdoor, radio, television and the Web with SMS call-to-action, an ad-supported model for mobile messaging network charges cannot be far off.

eMarketer projects that the global market for ad-supported mobile messaging will rise from $1.5 billion in 2006 to $12 billion by 2011.

To find out more, read the new eMarketer report, Mobile Message Marketing.

If you have questions on using eMarketer, or any of the other Kresge Library Databases, send us an email at kresge_library@umich.edu. eMarketer is available to all of the Ann Arbor campus.


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