Kresge Library News: February 2008 Archives

February 20, 2008

OECD's New Statistics Searching Interface

OECD, the Organisation for Economic Co-operation and Development, has launched a new search interface to OECD Statistics called OECD.Stat. Click on the 'Statistics' tab to access OECD.Stat link to the new interface.

OECD.Stat enables users to search for and extract data from across all 50 OECD databases and replaces the OECD Statistical Compendium on SourceOECD. New functions allow users create their own customizable tables from the data.

OECD collects statistics from the 30 member countries and occasionally for non-member countries, on a variety of topics including Globalisation, Health, Labour, Social Welfare, Monthly Economic Indicators, National Accounts, and Prices and Purchasing Power.


February 19, 2008

Winter B Course Materials

Course materials for Winter B classes are now available for purchase. Check the Announcements area of your Ctools course site for information on how to order.


Full Text of Congressional Committee Hearings Now Available

What arguments did Congress hear before authorizing President Bush to invade Iraq? What caused Apollo 13 to abort its trip to the moon? How did the Soviet Union hassle Latvia in the 1980s?

The University Library recently purchased access to the full text of Congressional committee hearings in pdf format, 1965-2003, with 1824-1964 available by December 2008.

Committee hearings provide expert testimony on social science, science, and health topics - anything that Congress funds or regulates or that piques its curiosity.

You can access the hearings on or off campus through LEXIS Congressional. Use the "Congressional Publications" section and do an "Advanced Search" by keyword, subject, title, witness, and/or witness affiliation combined with a date range. You will retrieve published hearings and a separate section for those in the full text digital collection.


February 05, 2008

A Great Place for Advertising: YouTube

There are a number of resources that you can use to view advertisements. One of the resources that is definitely worth checking out is YouTube (it is not just for stupid stunts anymore)!

From the New York Times

For Marketing, the Most Valuable Player Might Be YouTube
By STUART ELLIOTT
Published: February 5, 2008
The Internet, digital video recorders, mobile devices and other technologies are giving a strong postgame presence to the annual roster of Super Bowl commercials.

Follow this link for the full article.

With more and more advertising available via YouTube and other resources, it is easier than ever to find and use advertising in your research.

The trick is getting the file so you can use it on your desktop when you are not connected to the Internet. Getting a file from YouTube has been tricky. But there is a great web application that you can use to grab YouTube videos and convert them to MP4 files.

Called YouTube to iPod and PSP Converter, this small program will download and convert YouTube videos into an MP4 file format among others. Good for your iPod, your PowerPoint Presentation or for working offline. This is from DVDVIDEOSOFT.COM and is free.

For students and faculty at the Ross School of Business, there is also Adforum. This database provides access to over 35,000 advertisements in all media. The focus is international. The database has audio and video capability. The source also provides access to news and other information relating to the advertising industry, including agency information. Be sure to log off as directed on the password sign on screen.


February 04, 2008

Investext Plus Analysts Reports Content Update

Some of the major brokers, such as J.P. Morgan, have pulled their content from the Investext Plus database. During this transition time, you may see an error, "The Document requested could not be retrieved at this time.", instead of the PDF when you click on the full text link. Investext will be clearing their database over the next few weeks to remove the links to these reports which are no longer available.