Kresge Library News: MarketingCharts.com
April 03, 2008
MarketingCharts.com,is a great free web site that provides all kinds of charts related to marketing, advertising and publishing. Data is gathered from a variety of sources, such as Neilsen, Forrester, eMarketer and Hitwise, and turned into easy to read charts focused primarily on the online advertising world.
A core set of 'Top 10' charts, most of which are updated monthly, cover online retailing, advertising spending by medium and industry. The data for these charts is available for download into Excel. Some of these core charts include:
The site also includes articles about newly released marketing research in the major media categories of television, print, radio, direct, interactive, and outdoor.