Kresge Library News: Brandweek Directory now available

January 08, 2009

Brandweek Directory now available

Kresge Library now provides access to the Brandweek Directory. This resource allows users to search by brand name to find out about the company that produces a product, including key personnel and ad spending information for the company's ad agency. Data can be downloaded for import into Excel.

Access to the Brandweek Directory is available through the Kresge Catalog as an ebook. This resource is available to Ross users only.


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