Kresge Library News: February 2009 Archives

February 24, 2009

New eMarketer Report - Retail E-Mail: Online Marketing Strategies

eMarketer's new report, Retail E-Mail, discusses how email marketing aimed at retaining customers is going strong, even while retailers are cutting back on many of their marketing campaigns. At approximately 1.5% of direct marketing budgets in the United States, email marketing is becoming a low-cost, high-ROI investment for many companies.

eMarketer is available to all UM Ann Arbor users.


February 23, 2009

New eMarketer Report - US Internet Users

eMarketer estimates that the US Internet population will grow to nearly 200 million users this year, 65% of the total population. By 2013, 221 million people will be online, nearly 70% of the population. Find out not only who's online, but what they do online.

eMarketer is available to all UM Ann Arbor users.


February 13, 2009

Access M&A Deal Info in Orbis; PE Report Emails from Zephyr

A new 'M&A Deals' tab has been added to the top of the Orbis database pages, connecting users to deal information from Zephyr. This new feature makes it easier to research company information in one place.

Zephyr is now offering monthly email distribution of their Private Equity Reports. These reports detail mergers and acquisitions activity using data from BvDEP’s ZEPHYR deal database. These reports include:
•ZEPHYR Monthly Private Equity Report – Global
•ZEPHYR Monthly M&A Report – EU Countries
•ZEPHYR Quarterly M&A Report – North America
•ZEPHYR Quarterly M&A Report – Asia Pacific Countries
The reports are extremely useful as they provide an informative snapshot of the global private equity landscape for the previous month, and include detailed analysis, highlighted by practical graphs and league tables. To subscribe to any one of these reports, please email: office@bvdep.com.


Orbis and Zephyr are both available to all UM Ann Arbor users.


February 12, 2009

New Report from eMarketer - Social Networks

Social Networks: Five Consumer Trends for 2009 is the latest report from eMarketer. This report covers five key social networking trends that online marketers should keep an eye on this year.

eMarketer is available on the Library's A-Z Database page and contains a variety of market research reports and trend analysis on e-business, online marketing, and emerging Internet technologies. This database is available to all UM Ann Arbor users.


February 11, 2009

Today's Instruction - Kresge Library Industry and Market Resources

Wednesday Feb. 11
5:30-6:20pm
Room K4354
Great for MAP! Introduction to the basics of marketing research and industry databases. Includes MINTEL, Frost & Sullivan, MarketResearch.com, TableBase, Global Market Information Database and more...
Questions? Email Librarian Sally Ziph at sweston@umich.edu


February 10, 2009

Today's Instruction - Kresge Library Company and Industry Resources

Tuesday Feb.10
5:30-6:20pm
Room K4354
Great for strategy classes and for finding company and industry information for interviews. The company, industry and SWOT analysis information you need is in OneSource, Marketline, Standard & Poor's, IBISWorld, MINTEL, and more.
Questions? Email Librarian Sally Ziph at sweston@umich.edu


February 09, 2009

New Look for the Kresge Library Website

The web site for the Kresge Library has been given a modest face lift. Some of the changes include:

  • Streamlined navigation menus to provide a faster page download and response time.
  • A link to MyImpact added to the bottom of every page.
  • A reorganized A-Z Database page making it easier to get to a database by name.

Comments are always welcome. Leave them here on the blog or email us at kresge_libary@umich.edu.


Today's Instruction - Kresge Library Industry and Market Resources

Monday Feb. 9th
5:30-6:20pm
Room K4354
Great for MAP! Introduction to the basics of marketing research and industry databases. Includes MINTEL, Frost & Sullivan, MarketResearch.com, TableBase, Global Market Information Database and more.
Questions? Email Librarian Sally Ziph at sweston@umich.edu


February 05, 2009

New Database: SimplyMap

SimplyMap is a web-based mapping application that allows you to create thematic maps and reports using demographic, business and marketing data. Data can be downloaded for use with other software such as Excel and GIS.

Users will want to create an account using their @umich.edu email account so that they can save their searches and results. SimplyMap is available to the entire UM Ann Arbor campus.

If you have questions on using SimplyMap or any of the other Kresge Databases, please contact us at kresge_library@umich.edu, or stop by the reference desk in the library.


February 04, 2009

Today's Instruction - Kresge Library Industry and Market Resources

Wednesday Feb. 4th
5:30-6:20pm
Room K4354
Great for MAP! Introduction to the basics of marketing research and industry databases. Includes MINTEL, Frost & Sullivan, MarketResearch.com, TableBase, Global Market Information Database and more.
Questions? Email Librarian Sally Ziph at sweston@umich.edu


February 03, 2009

Today's Instruction - Kresge Library Resources for Non-Profits

Tuesday Feb. 3rd
5:30-6:20pm
Room K4354
Great for Non-proft MAP teams. Guidestar, Kresge Wiki for Non-profits, how to find all the tax/government forms, plus journal articles, and more.
Questions? Email Librarian Sally Ziph at sweston@umich.edu


New Tools Available in eMarketer

eMarketer has unveiled a new set of tools designed to make finding information in their database easier and quicker. The new Topic Pages each have a Data Dashboard that provides charts with quick overviews of key numbers for the topic. Charts provide forecasting data and can be saved as images for use in other documents.

The Browse & Filter features makes accessing data on a particular topic, geography or article type as simple as clicking on a link and provides targeted results for a topic. To use these new features look for the Topics and Browse & Filter box on the left side of the screen.

eMarketer is available to the entire Ann Arbor campus via Search Tools.


February 02, 2009

JP Morgan Analyst Reports now in Investext

Investext, available via Thomson ONE Banker and Thomson Research has added J.P. Morgan analyst research to their suite of research reports. The complete archive of J.P. Morgan reports, 175,000 reports back to 2003, is available on Investext.

To find analyst reports for a company, search by company name or ticker, then click on the Research folder to see the analyst reports for that company.