Kresge Library News: New eMarketer Report - Retail E-Mail: Online Marketing Strategies

February 24, 2009

New eMarketer Report - Retail E-Mail: Online Marketing Strategies

eMarketer's new report, Retail E-Mail, discusses how email marketing aimed at retaining customers is going strong, even while retailers are cutting back on many of their marketing campaigns. At approximately 1.5% of direct marketing budgets in the United States, email marketing is becoming a low-cost, high-ROI investment for many companies.

eMarketer is available to all UM Ann Arbor users.


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