Kresge Library News: New eMarketer Report - Podcasting: Into the Mainstream

March 03, 2009

New eMarketer Report - Podcasting: Into the Mainstream

eMarketer reports that podcasting has entered the mainstream, with radio and TV media using podcasts to reach their existing audiences. Podcasting: Into the Mainstream includes statistics on the growth and projected growth of podcast audiences, and discusses what opportunities podcasting can provide for online marketing.

eMarketer is available to all UM Ann Arbor users.


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