Kresge Library News: New eMarketer Report - Consumer Magazines: Rethinking Paper and Pixels
March 27, 2009
New eMarketer Report - Consumer Magazines: Rethinking Paper and Pixels
eMarketer has published a new report on the downward trend of print advertisement spending in consumer magazines. As hundreds of consumer magazines closed in 2008 and the beginning of 2009, print ad spending is dropping fast, and advertisers are looking more and more to Internet advertising.
Learn more about what the advertising industry is doing to stay afloat by downloading the full report, "Consumer Magazines: Rethinking Paper and Pixels."
eMarketer is available to all UM Ann Arbor users.