Kresge Library News: April 2009 Archives

April 17, 2009

New eMarketer Report - Men Online

There's an old joke that there are more men online than women, and most of the women online are men pretending to be women. But, gender does really seem to be a defining factor in what people look at online, and how they look at it.

eMarketer has released a new report, "Men Online," that breaks down men's usage of the Internet, particularly watching video, and talks about their tendency to access the web with mobile devices. Can we hope for a similar report for women's interests online?

eMarketer is available to all UM Ann Arbor users.

April 16, 2009

Stay Up To Date with Database Alerts

One of the challenges of keeping up on a topic, whether you are a student or a professional, is dealing with the huge amount of information that is available in research databases. Searching databases takes time, and much of that time is often spent paging through resources and links you ultimately don't need.

To address that problem, many databases that are accessible through the Kresge Library have developed alert functionality. These services allow users to save an RSS feed or an email alert, usually through an individual account, that provides regular updates with information on a selected keyword or search phrase.

After you do a search, these database gives you the option to create an email or RSS alert based on the search terms you provided. You can generally limit the frequency with which you get an email alert, and sometimes can even include an end date when you want to stop receiving updates. This is a great tool to use during a project with a specific deadline. RSS feeds will generate a link that you can go to any time through an RSS reader to see updates to your search.

To find out what database resources at Kresge Library include alerts features, take a look at our A-Z Database List. Resources that have email alert functionality will be marked with a symbol, and RSS features have a symbol.

Have other questions about streamlining your research? Contact us.

April 15, 2009

Are you using the Kresge Wiki?

The Kresge Library Wiki is rapidly becoming the fastest growing part of the Library's website.

The Wiki is a great place to start your research if you're not sure what resources to use. The Wiki includes recommendations and resources for library databases, journals, books, and websites in the more traditional Ross department disciplines, as well as new emerging topics like hybrid technologies ecommerce. You can browse the topics, or use the search box to look for information on your topic.

Here are some of the newest pages added to the Wiki:

Have questions or comments about the Kresge Wiki? Contact us and let us know how we can help.

April 14, 2009

New eMarketer Report - Mobile Advertising and Usage

eMarketer reports that as consumers become more interested in smart mobile devices, advertising aimed at mobile Internet access will increase from $648 million last year to $3.3 billion in 2013.

To learn more about changes and forecasts in mobile advertising, download "Mobile Advertising and Usage."

eMarketer is available to all UM Ann Arbor users.

April 13, 2009

Wharton Professor Examines "Why Advertising Is Failing On The Internet"

Of late, we've been posting a lot about eMarketer reports that project ever-increasing online advertising budgets as consumers move further and further away from print publications. But what if online advertising doesn't work?

Eric Clemons, Operations and Information Management faculty at The Wharton School, claims just that in a recent TechCrunch guest column.

The column has generated a lot of heated debate in the comments section. What do you think?

SSRN upgrade update

Downtime for SSRN has been revised to end at 11:00am instead of 7:00am this morning. We apologize for any inconvenience. Faculty may continue to submit working papers to SSRN through Kresge Library, and Kresge staff will make updates after access to the system is restored.

New eMarketer Report - US Advertising Spending: The New Reality

eMarketer projects that ad spending on online advertising is going to continue to increase, up to as much as 15% of advertising budgets in 2013, while marketers spend less and less in print and other traditional media.

Part of this trend is fueled by the relative ease with which marketers can measure the results of online advertising, resulting in a more efficient use of funds and higher ROI.

To learn more about these trends, download "US Advertising Spending" from eMarketer. eMarketer is available to all UM Ann Arbor users.

April 10, 2009

GuideStar launches new website

GuideStar, the database of non-profit financial information, has launched a new website.


Features of the new site include new task-oriented navigation, Google-style "did you mean...?" suggestions in search results, as well as new reports and media aimed at donors.

The new site is currently accessibly by clicking on the GuideStar Beta button in the top right corner of the old GuideStar website.

GuideStar is available to all UM Ann Arbor users.

April 09, 2009

KLD Indexes releases March 2009 index return report

KLD Indexes, a division of KLD Research & Analytics, Inc., which produces the Socrates database (requires iMpact login), has reported its domestic and global index returns for March 2009.

Download the report (PDF).

Interested in financial news and sustainable investing? KLD also publishes a blog.

April 08, 2009

SSRN schedules downtime for system upgrades

The Social Science Research Network (SSRN) will be down for system upgrades starting at 6pm on Friday, April 10. The service is scheduled to resume at 7am on Monday, April 13, with new functionality. During downtime, access to all SSRN materials will be unavailable.

Faculty may submit working papers they would like added to SSRN to Kresge Library during the upgrade, but Library staff will be unable to add materials to the site during system downtime.

April 01, 2009

Kresge Library now accepting credit cards for circulation fees

The Kresge Library is now accepting credit card payments, in addition to cash, for late fees and purchase of External Borrowers Cards.

Credit cards that will be accepted are MasterCard, Visa, Discover, and American Express.

For more information about fine payments and borrowing, visit our Circulation Services page.