Kresge Library News: New eMarketer Report - Men Online

April 17, 2009

New eMarketer Report - Men Online

There's an old joke that there are more men online than women, and most of the women online are men pretending to be women. But, gender does really seem to be a defining factor in what people look at online, and how they look at it.

eMarketer has released a new report, "Men Online," that breaks down men's usage of the Internet, particularly watching video, and talks about their tendency to access the web with mobile devices. Can we hope for a similar report for women's interests online?

eMarketer is available to all UM Ann Arbor users.


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