Kresge Library News: New eMarketer Report - US Advertising Spending: The New Reality
April 13, 2009
New eMarketer Report - US Advertising Spending: The New Reality
eMarketer projects that ad spending on online advertising is going to continue to increase, up to as much as 15% of advertising budgets in 2013, while marketers spend less and less in print and other traditional media.
Part of this trend is fueled by the relative ease with which marketers can measure the results of online advertising, resulting in a more efficient use of funds and higher ROI.
To learn more about these trends, download "US Advertising Spending" from eMarketer. eMarketer is available to all UM Ann Arbor users.