Kresge Library News: Wharton Professor Examines "Why Advertising Is Failing On The Internet"
April 13, 2009
Wharton Professor Examines "Why Advertising Is Failing On The Internet"
Of late, we've been posting a lot about eMarketer reports that project ever-increasing online advertising budgets as consumers move further and further away from print publications. But what if online advertising doesn't work?
Eric Clemons, Operations and Information Management faculty at The Wharton School, claims just that in a recent TechCrunch guest column.
The column has generated a lot of heated debate in the comments section. What do you think?