Kresge Library News: New eMarketer Report - Mobile Applications: Moving Beyond Apple

June 12, 2009

New eMarketer Report - Mobile Applications: Moving Beyond Apple

People are increasingly accessing the Web with smartphones and other mobile devices. At the same time, companies like Apple are branding online services and allowing developers to create paid applications related to mobile Web-surfing. How will this affect marketing online, as companies try to inject their brands into users' browsing experience?

To learn more, download eMarketer's new report on mobile apps and marketing.

eMarketer is available to all UM users.


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