Kresge Library News: Demographics Now

June 18, 2010

Demographics Now

In light of other demographic/mapping products, such as SimplyMap, now available to the UM community, Kresge Library does not plan to renew Demographics Now when its current contract expires at the end of June.

If you haven’t yet used SimplyMap, it can be accessed via the Kresge Library A to Z list. Simply Map is much more powerful than Demographics Now, includes the possibility of adding Nielsen and other marketing data, and will be introducing a new, easier to use interface later this summer.

If you have any comments or questions about this cancellation, please contact Nathan Rupp by June 30 at or (734) 764-8424.


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