Kresge Library News: Found on the Web Archives
May 05, 2009
BlogLESS: business ethics and design
BlogLESS is produced by Design Less Better, a small design firm that focuses on the ethics of design and business. BlogLESS has frequent blog posts about what it means to create ethical designs, working with clients, and producing branding, advertising, and corporate websites.
By broaching the topic of the ethics of design, i.e., truthful, transparent design for advertising, websites, etc., BlogLESS by necessity discusses business ethics, and by extension, corporate social responsibility.
Check out their posts tagged with business, for example, to read some interesting thoughts on topics from PR, to presentation slides, to socially progressive brands, to selling without selling out. A quick scan of their browse page's tag cloud displays a wealth of content on advertising and branding, as well as topics on the more technical aspects of design and creating content for the web.
April 13, 2009
Wharton Professor Examines "Why Advertising Is Failing On The Internet"
Of late, we've been posting a lot about eMarketer reports that project ever-increasing online advertising budgets as consumers move further and further away from print publications. But what if online advertising doesn't work?
Eric Clemons, Operations and Information Management faculty at The Wharton School, claims just that in a recent TechCrunch guest column.
The column has generated a lot of heated debate in the comments section. What do you think?
April 09, 2009
KLD Indexes releases March 2009 index return report
KLD Indexes, a division of KLD Research & Analytics, Inc., which produces the Socrates database (requires iMpact login), has reported its domestic and global index returns for March 2009.
Download the report (PDF).
Interested in financial news and sustainable investing? KLD also publishes a blog.
March 26, 2009
Regulations.gov indexes federal regulations and agency documents
Regulations.gov is a one-stop resource for U.S. federal regulation information for a wide variety of government agencies, such as the EPA, DOT, NHTSA, and FDA. Users can narrow searches by government agency, document or docket type, comment period, and other criteria. RSS and email updates are also available. This is a great resource for research on emerging legal and regulatory topics like hybrid technologies, environmental issues, and biotech development.
March 24, 2009
UK Carbon Trust provides free tools and reports on carbon footprint issues
Carbon Trust is a UK-based organization seeking to help businesses move to a low-carbon economy. In addition to general information about global warming, low-carbon technology, and related topics, users can register to download free case studies and reports.
Visit Carbon Trust, or register for a free account
March 12, 2009
InflationData.com provides current and historical inflation data
InflationData.com provides up-to-date inflation information based on the Consumer Price Index of Urban Consumers (CPI-U).
Resources include:
- The Annual Inflation Rate Chart, which is handy for spotting inflation trends
- The Historical Consumer Price Index, which includes data back to 1913
- Charts and tables of recent Gasoline Price Inflation and Inflation-Adjusted Oil Prices since 1947
InflationData.com is freely available online.
March 09, 2009
Copyright law and information access in Africa
The African Copyright and Access to Knowledge Project (ACA2K) is bringing together researchers from Egypt, Ghana, Kenya, Morocco, Mozambique, Senegal, South Africa, and Uganda, to study the relationship between national copyright policies and information access in those countries.
ACA2K is funded by Canada's International Development Research Center's Acacia Initiative and the South African Shuttleworth Foundation's Intellectual Property Rights programme.
To learn more, subscribe to the international Copyright and A2K Issues listserv.
March 06, 2009
YouTube launches download option for some videos
YouTube is testing a new service that allows users to download some videos in MP4 format, sometimes for a fee paid through Google Checkout. Higher education institutions and government projects, like President Obama's weekly video address, are the largest participants so far.
The download option ("Download this video") is presented in a small link just below videos that have been opted into the program.
Learn more about the new service:
"YouTube Goes Offline" (YouTube Blog)
"New Downloads Feature" (YouTube's discussion boards)
"YouTube To Provide Video Download Options To Boost Revenue" (eBrandz)
March 05, 2009
IFPI releases Digital Music Report for 2009
The International Federation of the Phonographic Industries (IFPI) has released their 2009 Digital Music Report on the state of digital technology in the music industry. While the report finds that the industry has succeeded in changing its business models, its biggest challenge is still illegal music downloads.
The full 32-page report is available as a PDF. A 2-page PDF of key statistics is also available for download.
April 03, 2008
MarketingCharts.com
MarketingCharts.com,is a great free web site that provides all kinds of charts related to marketing, advertising and publishing. Data is gathered from a variety of sources, such as Neilsen, Forrester, eMarketer and Hitwise, and turned into easy to read charts focused primarily on the online advertising world.
A core set of 'Top 10' charts, most of which are updated monthly, cover online retailing, advertising spending by medium and industry. The data for these charts is available for download into Excel. Some of these core charts include:
The site also includes articles about newly released marketing research in the major media categories of television, print, radio, direct, interactive, and outdoor.
February 05, 2008
A Great Place for Advertising: YouTube
There are a number of resources that you can use to view advertisements. One of the resources that is definitely worth checking out is YouTube (it is not just for stupid stunts anymore)!
From the New York Times
For Marketing, the Most Valuable Player Might Be YouTube
By STUART ELLIOTT
Published: February 5, 2008
The Internet, digital video recorders, mobile devices and other technologies are giving a strong postgame presence to the annual roster of Super Bowl commercials.
Follow this link for the full article.
With more and more advertising available via YouTube and other resources, it is easier than ever to find and use advertising in your research.
The trick is getting the file so you can use it on your desktop when you are not connected to the Internet. Getting a file from YouTube has been tricky. But there is a great web application that you can use to grab YouTube videos and convert them to MP4 files.
Called YouTube to iPod and PSP Converter, this small program will download and convert YouTube videos into an MP4 file format among others. Good for your iPod, your PowerPoint Presentation or for working offline. This is from DVDVIDEOSOFT.COM and is free.
For students and faculty at the Ross School of Business, there is also Adforum. This database provides access to over 35,000 advertisements in all media. The focus is international. The database has audio and video capability. The source also provides access to news and other information relating to the advertising industry, including agency information. Be sure to log off as directed on the password sign on screen.
November 05, 2007
Business Week Company Insight Center
Business Week, along with Capital IQ, has created a new resource on their site called Company Insight Center.
This free resource provides basic company information, stock price charts, earnings reports & estimates and a wealth of people information for 42,000 public companies in the U.S. and abroad and 320,000 private companies, including executive compensation. Of course, the private company data is a bit more limited. You can easily see who is on a company's board and the connections that person has to other boards. You also get to see the BusinessWeek rankings for a company, including the BusinessWeek 50, the InfoTech 100, and the Innovation 25.
Some nice charting features are included on the site, such as a company comparison on stock price, events and competitors. The one thing that is missing is the ability to download this data from the site.
The search features on the site are limited to a basic keyword search or company name browse.
June 12, 2006
Presidential Speeches online
Need some inspiration for an upcoming speaking engagement? The Presidential Speech Audio and Text Archive from the University of Virginia’s Miller Center for Public Affairs Scripps Library & Multimedia Archive may have the answer. This archive site has the text (an often audio) of some of the most important presidential speeches of the past 60 years. Also included are speeches of presidents from the 18th & 19th centuries, such as Washington, Jefferson and Lincoln.
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