« Getting to Know Your Resources: Part II | Main | Local Tech Recruiters -- Hiring! »

Article: How to Use Google to Find a Job

I'm always pleased to learn that someone is reading my blog -- espcially if they are outside of SI. Willy Franzen contacted me and asked me to share with the SI population an article that he wrote on how to use Google to find a job.

Willy Franzen graduated from Cornell University's School of Industrial and Labor Relations with a BS in Industrial and Labor Relations in 2006. During his time at Cornell, Willy took a strong interest in Negotiation Theory, Labor Economics, and Human Resources Management. See below for his personal explanation for his interest in helping others find jobs:

“After graduation, I took on a few contract jobs, but I knew deep down that I wanted to start my own business. I went through about 6 months of pretty serious job search, while also considering various business ideas. I became very frustrated with how difficult it can be to find meaningful information about company's career opportunities. You'd think they'd do a better job of publicizing themselves and extending their employment brand online. I became an extremely good job searcher, but still I was disappointed with what I was finding online.

I realized that I could help companies do a much better job of online recruiting, so I made it a goal to learn as much as I could about blogging, search engine optimization, job boards, and online marketing. In May of this year, I started One Day, One Job to begin putting what I had learned to use. One Day, One Job has a dual purpose. First, I want to help college students become smarter job searchers. There is so much employment related clutter on the internet, I want to help them wade through it and find the buried gems. Second, I want to help employers be more effective in communicating their employment brand online. By building One Day, One Job as a brand for college job seekers, I hope that employers will take notice and take advantage of our advertising options and consulting services.

I'm sure you find it odd that a guy who never found a full-time job after college is giving job search advice to upcoming graduates, but I think it makes sense. I think that those who quickly find a job don't see the weaknesses in the process as clearly as those who have had some job search struggles. I want to make the process better!�

You can also check out Mr. Franzen's Blogs...
Blog about jobs is at http://www.onedayonejob.com
Blog with advice for job searchers and recruiters alike is located at http://www.onedayonejob.com/blog

How to Use Google to Find a Job Posted by Willy Franzen on Sunday, November 11, 2007

Whether you’re a first-time job seeker or a seasoned veteran, searching for a job on the Internet can be a daunting task. At One Day, One Job we do our best to find truly great entry-level career opportunities and pass on information about them to you. Since we only write about one company’s jobs each day, there are thousands upon thousands of jobs that we pass over. Just because we don’t mention a company on One Day, One Job doesn’t mean that it isn’t worth your interest.

When looking for career opportunities online, most job seekers use different techniques than they typically use while looking for information on the internet. They focus their search on job boards like Monster, HotJobs, and Career Builder, vertical job search engines like Indeed and SimplyHired, and college career services websites (at Cornell we had CornellTrak, which was our own version of MonsterTrak). Despite the wealth of resources to search for jobs, it’s still difficult to find meaningful information about companies and the jobs that they offer. Surprisingly, there is a tool that you likely use every day that is also one of the best job search resources in the world. It’s Google. That’s right. If there’s information on the Internet, Google finds it. That’s why we’ve written this guide on How to Use Google to Find a Job. Not only will this guide help you find new career opportunities that you didn’t know existed, but it will also help you become a better informed job seeker, so that you don’t waste time applying for jobs that probably aren’t a good fit.

Why You Need to Be a Smart Searcher
Despite how it seems, Google isn’t magic. They do their best to organize information so that most people find the right stuff most of the time. For instance, when you type the word jobs in to Google, you will mostly find results from the major job boards, because that’s what most people are looking for. If you want specific information about companies and the careers that they offer, you need to be specific in what you search for. With a little extra effort in how you conduct your online job search, you can greatly improve the quality of the jobs that you find, while also learning significantly more about the companies offering these jobs. Now, before I tell you how to be a job search ninja, let me first explain a little bit about how Google works.

Google has robots that scour the Internet for information. These robots are somewhat particular about how they find information on the internet. These robots can only index certain information on the web, so that leaves a number of situations where information gets excluded from Google’s index. Occasionally webmasters don’t want their sites included in search engines, so they tell the robots not to look at their pages. The way a web page is formatted can also lead to exclusion from Google, because the page may be unreadable to the robots. Other times Google’s robots have no way of finding the page (there are no links to the page, and the webmaster hasn’t notified Google about the page), so the page cannot be indexed. Google will also intentionally exclude information from their search results - even if their robots have no problems accessing the information - if Google thinks the webmaster is trying to cheat the system or spamming.

Most of the time, relevant job information shouldn’t be too hard to find in Google, but using the tips below will help you find more specific and helpful information than you would find using a simple search. This guide will be especially helpful when your online job search yields unsatisfactory results because the company that you are investigating has failed to optimize its Careers page (if a company’s Marketing team ignored search engine optimization, they’d likely be fired, but for some reason HR gets off the hook). So without further ado, How to Use Google to Find a Job.

The Search Basics
If you’re an experienced Google user, some (or all) of these search techniques will be familiar to you. If that’s you, feel free to skip ahead to the next section. There are many different ways of manipulating Google’s search results, but these are the methods that are most applicable when searching for jobs. Also, if you’re lazy, you can get the same results using Google Advanced Search, but I’d recommend reading through this section, because it’s much easier to find what you want when you understand how Google handles your queries.

Using Quotes
When you use quotes in Google, you are able to search for an exact phrase. So if you type in: jobs in Connecticut, you will find all types of pages that include both the word jobs and Connecticut (Google basically ignores the word in). However, if you type in: “jobs in Connecticut,� Google will only return results with that exact phrase somewhere on the page. This can be very useful for finding specific information that you are looking for.

Like Search Terms
Later in this article, I’ll discuss some of the career-oriented search terms that you should use in Google. That section is almost unnecessary because of this nifty little tool. If you put a ~ in front of a search term, it will search for the term you type as well as similar search terms. So if you want to search for: Connecticut jobs, you can type in: Connecticut ~jobs and it will give you results with Connecticut jobs, careers, employment and other like terms.

Addition by Subtraction
A lot of the time the problem with Google is that it gives you too many results. To more easily find the information you want, you can exclude keywords by typing in a – before a search term that you’d like to exclude. So say you would like to search for jobs in Connecticut, but you don’t want results from monster, careerbuilder, or hotjobs. You could search for: jobs in Connecticut –monster –careerbuilder –hotjobs.

Search a Given Site or Top-Level Domain
Sometimes you’ll find a company’s web page, but there is no sign of career information anywhere on the site. Assuming that the company will be hiring people at some point in the next 27 years, you could nose around the site until you find what you’re looking for, or you can use Google to do the searching for you. Just use the site: command. So if you are on companyname.com and can’t find their careers page, just go to Google and type in: site:http://companyname.com careers (leave out the www.). You may need to try a variety of search terms similar to careers (I’ll talk about which ones in just a bit) or you can use the ~careers command.

Another great use of this tip is that you can restrict the top-level domains that appear in your search results. For instance, if you are looking for jobs at colleges and universities you could use site:.edu before your keywords. To search for jobs at non-profits, you might be more successful using site:.org in your search. This can also be used to limit your search to results from certain countries’ top-level domains. So to search only sites in Italy, you could type in site:.it.

A Look into the Past
Sometimes Google preserves the past. If you navigate to a page and find that it no longer exists or has changed from what you remember, type the URL into Google; then click the cache button under the link in Google and see if they have an old version saved. You can also use archive.org and type in the address you’d like to see into The Wayback Machine. This is very useful for looking at past job listings that may have since changed, just to know what has been available at one time or another.

Can’t Remember Your Searches? Google Does.
If you have a Google account, you can enable Google Web History to remember your previous searches. This way, when you forget the name of some great company that you found on Google 3 months ago, you can check to see if they have any new job openings. Beyond remembering the searches that you made, it also remembers the links you clicked. Even cooler, you can search your own search history for keywords that you might remember. They should call this the Google pensieve.

Blogs Break News Before It’s News
Blogs can bring you news before it breaks to the major news outlets. More importantly, blogs report on news that most people (and the mainstream media) don’t care about. A blog about a local recruiter’s hiring difficulties may not be high on most people’s lists of things they want to read, but it might lead you to the opportunity of a lifetime. Google’s Blog Search is still in Beta, but it’s Google’s attempt to organize user-created content in a meaningful way.

Unfortunately the Blog Search results are a little more likely to contain spam and irrelevant information, but on the flip side, they sometimes have the most interesting tidbits. Remember that all the search tips that work with regular Google searches also work with Google’s blog search. You also have the option of refining the search by the date the post was published, so you can search blogs posts written in the past hour, day, week, or month.

Other Tidbits
If you would like to search multiple terms and are indifferent between one or the other showing up, you can use OR or | between the two words. To find sites with a given keyword in their URLs, you can use the command inurl:. For instance, to find sites with jobs in the url, you could type in: inurl: jobs.
Google Base is Google’s answer to Craig’s List. It’s not the best place to search for jobs, but there will certainly be listings there.
A zip code can be a great search term and it will really narrow down your results. Also, if you type in a zip code with a keyword like jobs, at the top of the search engine results page will be a link to Google Base’s jobs listings.
Be smart about abbreviations, acronyms, and plurals. Try all the alternatives. Sometimes Google knows what your abbreviations mean, like that CT means Connecticut, but other times you will have to search both the abbreviation and the full word. The same can be said for acronyms and some plurals.

Careers vs. Jobs
I’ve already mentioned how you can use the ~ in front of a search term to search for like terms, but I must reemphasize the importance of trying different variations of searches that are basically the same. The difference between “careers� and “jobs� is mostly semantics. To some, the word career sounds a little better, as it seems to entail a long-term commitment and may continue beyond a single employer. For our purposes, there is no difference between “careers� and “jobs,� but using both as search terms is extremely important.

I haven’t done any scientific research, but I’d say that its relatively evenly split between companies that have a “Jobs Page� and companies that have a “Careers Page�. So if you search “company name jobs,� you’ll likely find some results, but you may be missing their corporate site because you failed to look for “company name careers� or vice versa.

You should also take note that Companies never know where to put their Careers/Jobs page, if they have one. Some link to their Careers page directly from their home page, others link to it from their About page or Contact Us page. Some companies have no information at all for job seekers, and others throw a paragraph or less on an unrelated page. That’s why using Google to search will save you time over poking around a company’s site.

Companies also sometimes use terms like: employment, join our team, and work for us. I’m sure there are many more.

Working at (insert company name here)
If you’re looking to get in-depth dirt on what it’s like to work at a company, a search for “working at (insert company name here)� can be truly enlightening. You should always put this search in quotes when you enter it in to Google, otherwise you’ll get too many irrelevant results. Sometimes you’ll find a page on the company’s corporate site that details employee experiences, or you might find posts on The Vault’s message boards ranting about how much they hate the company (take these with a grain of salt, every company has pissed off ex-employees who take to the internet to try to right the wrongs done to them). Clearly every search will yield different results, but usually you can find some interesting tidbits.

Another great place to do this search is in Google’s Blog Search. This way you can see what people are saying about the company in the blogosphere.

Other searches that might yield results: “life at (insert company name here),� “a day in the life� (insert company name here), (insert company name here) fired, or (insert company name here) work/life balance.

Be creative in this type of search. Think about the burning questions you have about an employer, and then come up with keywords that might yield results that answer those questions.

Googling Names and E-mail Addresses
I’m hoping that you’ve at least Googled your name once to see what comes up. If you haven’t, try it. You’ll be surprised what shows up. More importantly, you need to realize that when your resume crosses someone’s desk, Googling your name might be the first thing that they do. So be prepared to explain that the first result in Google, which is a picture of you doing a keg stand, was actually part of a PSA you were in to help underprivileged children learn about the dangers of alcohol. By the way, if you don’t like what you find about yourself in Google, Lifehacker.com has an article on how to have a say in what Google says about you. So just like the Recruiter who might interview you is doing, do your due diligence and be a good job seeker. Use Google to research some prominent employees (CEO, CFO, PR person, etc.) at a company that you’re interested in. See if you can find anything that goes beyond their work life, just to get a sense of what types of people work there and what kind of lifestyles are suited to a job at the company.

There is always contact information on job postings. Use this information as keywords for your search, especially names, e-mail addresses, and phone numbers. You can find out a little bit about the person who may be contacting you about your application and his or her role at the company. More importantly you can see where else this position has been listed (niche sites) and what other positions have been posted by this same recruiter for this same company.

It may seem a little creepy to search for people you don’t know, but everybody’s doing it. You will be at a clear disadvantage in the hiring process if you don’t use Google to its full potential.

Stay Alert
Google allows you to receive daily/weekly/as it happens updates about the latest relevant Google results. You can sign up for Google Alerts to watch any search that you’d like to keep tabs on. It’s extremely easy to monitor all web sites, or just blogs in particular for the latest mentions of your search term. So once you optimize your searches to find the career information that you want, save them as Google Alerts and don’t worry about forgetting what you searched for or how you formed the searches.

I would love to see Google add RSS functionality to their Alerts feature (you can subscribe to RSS feeds for Google News and Google BlogSearch, but not normal web search). Indeed already allows you to subscribe to an RSS feed of any job search that you run. This is a rare instance where Google is behind its competitors in terms of technology.

Googling Job Titles
Another stupid thing that companies do is post their jobs using acronyms, abbreviations, or non-descript names. This makes finding these job postings through search engines exceedingly difficult. When preparing a web page for Google, having a descriptive title with important keywords is essential to not only ranking well but also getting people to click on your link. When you see job postings with titles like: IT FP&A Analyst, Systems Eng, or (my favorite) Analyst, you know that the companies are missing out on job seeker traffic. Some might say that people who are looking for those jobs know what to search for, which is partly true, but every company uses different acronyms and abbreviations. If I search for “systems engineer� I may not find a posting titled “Systems Eng.� The title of Analyst, whether it’s a job posting or a personal title, is boring to just about everyone. Why not describe what the job does?

So, companies need to figure out how to be more effective when posting their jobs, but until that happens you need to understand the errors that are commonly made when a job is posted (I won’t even go into misspellings, because that shows a serious lack of conscientiousness on the company’s part). By figuring out what abbreviations and acronyms to search for, you might find jobs that are buried on page 22 of the search results. The good news is that you’ll likely face less competition for this job than another job which has its posting search engine optimized. The bad news is that you might end up working for a company that just doesn’t get it. No company can successfully sell its products online without using focused, descriptive titles. Why should “selling� people on jobs be any different?

Conclusion
Now that you’ve hopefully read through the entire article, I have one last job search tip for Google. Be creative. Think about what you’re looking for, and then think of the different ways that information you seek might be described or posted. Using the techniques I’ve described, it’s easy to craft searches that will bring answers to your questions. Don’t overlook Google because it’s not focused on jobs like Monster is. Google will find almost anything you would find on other job search sites. I hope you enjoyed this article, and please add any tips that you’ve used to find jobs on Google in the comments.

Posted by kkowatch at November 16, 2007 11:21 AM

Comments

Login to leave a comment. Create a new account.