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Free Resume Printing at FedEx Kinkos

From the Marketing Shift Blog...

In steady economic times, freebies and giveaways are associated with grand openings, holidays, a special occasion or festive event . But this economy is far from stable, and that's what inspired FedEx (NYSE: FDX) to take new approach to the time-tested promotional tactic.

On March 10, 1,600+ FedEx Office Print and Ship Centers will print up to 25 resume copies for free. The timely promo,called Free Resume Printing Day , was created to help job seekers who were casualties of the recession. FedEx office CEO Brian Philips said:

We understand that the economy has affected many people in a very profound way, and we want to help.Printing resumes is one small way we can use our resources to help those who need it

Here's the only rule: Orders must be placed and picked up in-store. Customers may place orders by submitting their resume in printed format or as a digital file, and the copies will be printed single-sided on resume-quality paper. Usually, promotional giveaways are designed to entice customers to buy more products once they've been lured into the store, but considering the promo's target audience, you can't expect them to have very much discretionary income.

Philips should be credited for executing a plan that's sure to boost the company's image and reputation among the general public.

Here’s the link to share with job-seekers:
http://www.marketingshift.com/2009/3/fedex-office-host-free-resume.cfm

Posted by kkowatch at March 6, 2009 04:48 PM

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