45% of Employers Now Screen Social Media Profiles
August 19th, 2009 | by Jennifer Van Grove
We all know that employers are getting savvy to social networking sites and the information we share online. But what you may not know is that a recently conducted survey shows that nearly 1 in 2 companies are doing their online due diligence for prospective job candidates.
This according to research firm Harris Interactive, who was commissioned by CareerBuilder.com and surveyed 2,667 HR professionals, finding that 45% of them use social networking sites to research job candidates, with an additional 11% planning to implement social media screening in the very near future.
According to the study, “thirty-five percent of employers reported they have found content on social networking sites that caused them not to hire the candidate.” The big lessons you can learn are quite obvious, but bear repeating. Provocative photos and info are a bad idea (53% of employers won’t hire you), shared content with booze and drugs is also highly dangerous (44% dismissed candidates for this reason), and bad-mouthing former employers is very risky behavior (35% reported this a the main reason they didn’t hire a candidate).
We also think it interesting that emoticons, those friendly smiley faces you see everywhere, are actually big no-nos in direct communication. 14% of surveyed employers disregard candidates for that single lapse in judgment alone.
Though this may seem as a big downer for those of us who are oversharers, the reality is that there’s still opportunity to use your social presence to land that job. The survey also found that, “eighteen percent of employers reported they have found content on social networking sites that caused them to hire the candidate.”
This might be a good time to see if you pass the social media recruitment test.
Posted by kkowatch at August 20, 2009 09:22 AM
There are many companies springing up that specialize in social media investigation for employers. Students beware. What you put on facebook your freshman year (or even in high school) can come back to haunt you when your searching for a job.
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