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Wanted: NPOS Who Want Free Online Marketing Campaigns (Winter 2010)

Interested organizations should contact Professor Paul Resnick at presnick@umich.edu

Please help recruit local non-profit organizations that student teams (from SI529: eCommunities) could run online marketing campaigns for this winter semester. Ten to twelve organizations are being sought for this opportunity.

The organization would have to apply ASAP for a Google Grant, which would provide, for free, a pretty substantial budget to buy online ads that would link to the organization's website. Details and application at http://www.google.com/grants/details.html

If accepted into the Google Grants program, the organization would then be considered for the AdWords in the Curriculum program. If selected for that, they might get our student team running their adwords campaign for 6-8 weeks (e.g., figuring out what search words to buy ads for and how much to bid) and tracking its success. If selected for an SI student team, our team would also help the organization to do online marketing other than with AdWords (monitoring the blogosphere for mentions of the org and responding; using blogs and twitter) and tracking of that.

Please feel free to pass this message on to any organization that you think might be interested. Interested organizations that have applied for and been accepted in the Google Grants program should send Paul Resnick an email if they are interested in having a student team from the class assist them.

Posted by kkowatch at December 15, 2009 03:16 PM

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